It's no surprise that going online for any brand today is crucial. But how exactly can a business go online, and how can Google help?...

We'd personally recommend this YouTube series from Digital Marketing Expert Neil Patel who answers one of the most asked questions: How...

Making a difference with the new Google Analytics Last year, Google introduced a new, more intelligent Google Analytics experience that’s...

If you're reading this article, chances are you have a business or are about to start a business, and you recognise the importance of a...

Important: Updates to phrase and broad match modified keywords Starting on February 18th, phrase and BMM keywords will begin to match the...

The internet is now one of the most widely-used platforms for businesses. With thousands of competitors, businesses might have a hard...

The ongoing global pandemic has changed how businesses operate. We’ve seen more products and services move online and many employees will...

A/B testing is a user experience research methodology. A/B tests consist of a randomized experiment with two variants, A and B. It...

There are several reasons why your Google SEM campaign is underperforming, or not working out for your business. More often than not, it...

Click Fraud is an act when someone intentionally clicks on your paid online advertising such as Google AdWords or Search Engine Marketing...

It's 2020 and your business is doing well, but not that great. So you've considered digital marketing buy is overwhelmed by the amount of...

In digital marketing, you need to understand the numbers in order to make sense of your campaign performance. While the average cost of...

Have you ever wondered how your digital marketing campaign fairs compared to your competitors? What is considered a great digital...

Featured snippets are selected search results that are featured on top of Google's organic results below the ads in a box. Featured...

About 7 months ago, Asia Top Investigations (ATI) enquired with us about ranking on page 1 of Google's SEO. They had previously contacted...

Finding the right digital marketing agency to work with can be a daunting task for companies. More often than not, we end up getting...

To improve your CTR on your Google SEM campaign, you first need to have an effective digital marketing strategy to be applied to your...

We know, we know... With all the content online about Google SEO and digital marketing, one can easily feel overwhelmed. In fact, most...

Google Search Engine Marketing (SEM) is the quickest and most effective way you can get listed on Google's SERP. An SEM campaign can be...

Every business will want to rank on page 1 of Google's SERP. There are many different ways you can rank on Google with some being paid...