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2020 Is The Age Of Freemium by Certified Digital Marketing Agency, Absolute Digital

Updated: Oct 7


freemium

/ˈfriːmɪəm/


noun


a business model, especially on the Internet, whereby basic services are provided free of charge while more advanced features must be paid for.



If you've never heard of the term 'freemium' before, chances are you've at least experienced it. As explained above, you can clearly see this business model applied in our everyday lives such as downloading a mobile gaming application and purchasing in-game credits. Or an occasion where you get a free trial fo 30-days but then you'll have to pay a monthly subscription to unlock the full list of features... my point is, freemium is the new business model people are adopting, more so for online business. And here's why you should too!



This article from the Harvard Business Review perfectly sums up the model of 'freemium' and in this other article by Hubspot they talk about the freemium model in general, the benefits and limitations of applying this to your businesses. Now, you're probably wondering how is this a good deal by proving free information to your customers?



The answer is simple. People like free things and they want it now. Whoever that is capable of providing this product or service to satisfy the consumer, will get their attention (and information). Here's a perfect video by James Jani explaining how the business of information works in 2020 and how you can leverage on this to exponentially grow your business.



The same way Absolute Digital is providing you with valuable content for free, we hope that you can make good use of this knowledge and apply it to your business. And you don't even have to pay us for it! This way, we push ourselves to keep in learning and providing you with more content like this. If you like these content, be sure to subscribe to our newsletter here and check out our website here for more like this!



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