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2021 Digital Marketing Gameplan


By Absolute Digital

COVID-19 pandemic has changed not only our lifestyles but also the way companies run business. Going into 2021, most of us will continue working remotely or in a hybrid mode and this trend might become a new standard. But how to new customers, retain the remaining ones, and generate more traffic, leads and revenue in the new normal?

Let’s forget about all the related articles we’ve read in early 2020 and see how you can adapt quickly to the everychanging digital marketing trends in 2021, and excel in your digital marketing strategy!




This year, content creativity should stay in focus. Blog posts, white papers, videos, social media posts, etc., remain an effective way to deliver long-term value for businesses. But how to create and communicate unique content?


Apart from being relevant and qualitative, future content should also be interactive and retargeted. This trend has been developed by increasing voice search, image search, and AI and machine learning development. Video content, interactive content in the form of polls, quizzes, contests or calculators, virtual, augmented and merged reality, ads that require swiping, clicking, or other kinds of interaction, also serve marketers as tools.


In our experience as the top digital marketing agency in Singapore, we’ve complied a list of to-dos for your digital marketing gameplan in 2021.




1. Focus

As more brands are shifting their businesses online and our consumers attention is limited, digital marketing becomes a lot more competitive. That is why we’d recommend you focus your attention on your star products, with remarketing, and narrow down your target audience.



This can be filtering out all other products whom have not performed well and instead focus on marketing that one product/service that your brand is known for. Find out the most potential group of target audience and remarked your products to them in a different package, or adapt your products or services to meet the new market demand.


When done right, this can elevate your brand and stay relevant to today’s market.




2. Data Analysis

The rate at which technology is improve at is exponential, and in 2021, this means that your digital marketing agency partner has access to more tools that can accurately predict, gather, and implement your digital marketing strategy in front of your most potential group of customers.


This means that it is now a real possibility for small and medium businesses to operate their digital marketing gameplan at a scale where it was previously reserved by MNCs with a bigger budget. When working with your digital marketing agency, ask them to strategise wholistic approach to cover all ground of the consumers activities online.


If you’ve done #1 right and found your target audience, this is where you convince them why your brand is better than your competitor’s and why they should buy from you today!




3. Smart Growth

This year, it’s predicted that social media marketing will dominate. With the increasing amount of time we work from home and spend less outside, most of our Daily interactions are online. As traditional media and print advertising is slowly on a decline, consumers in 2021 will look for products and services via their smartphone or laptop and have it delivered (if possible) to their home.


This is where smart growth comes in. You should be able to target the right audience (#1) by showing them customised ads (#2) which connects to them on a personal level, increasing your brand’s reach, and connectivity.




We sincerely hope you find these articles valuable to your business and if it has helped you in understanding how businesses marketing their brand online, please let us know in the comment section and leave us a like below. If you'd like to find read more articles just like this, you can check out our free resources page here.



Thank you for your time we hope you've enjoyed this article. To contact a top digital marketing expert, you may reach out to us at hello@absolutedigital.sg or +65 9662 1919.















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