2022 Ultimate Guide To Google SEO
Absolute Digital's Ultimate Guide: Everything You Need to Know about Google SEO
This Ultimate SEO Guide is a post designed to be the best of the best. It's the only article on the internet designed to help beginners understand the workings of Google Search Engine Optimisation or SEO. This is an updated post of "What is Google Search Engine Optimisation (SEO)?" and aims to share everything you will ever need to know to optimize your SEO campaign.
What Is SEO?
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide because they're essential ingredients for any web page, but you may not be making the most out of them.
You should build a website to benefit your users and gear any optimization toward making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics in this guide apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website.
3 Main SEO Factors
There are 3 main factors to consider when trying to Improve Your Google Ranking. Be sure to read the whole article to understand how these factors will affect your Google SEO ranking.
1: Are You On Google?
2: Who Are Your Competing With?
1: Are You On Google?
The latest data shows that Google processes over 99,000 searches every single second. This makes more than 8.5 billion searches a day (Source, 2022).
This is your chance to expand your target market (if you're not yet online) and reach new audiences for your business. To get started with Google SEO, first, make sure that Google can find your website. Also known as Indexing, this is the very first part of on-page SEO optimization.
This process includes making sure that your website is mobile-responsive, google-friendly, and optimally structured to compete with your competitors on Google Search. You can check if your website fulfills these requirements using these free online SEO tools here.
2: Who Are You Competing With?
Next is what's known as off-page SEO, or the act of competing with other websites to rank above them on the Google Search Results Page (SERP). This white hat SEO methodology involves building credibility for your website's domain so that Google's algorithms will recognize that your content is trustworthy and relevant to the user's search.
Your digital marketing agency may employ a strong backlink or link-building strategy to accomplish this. Because SEO optimization takes some time, an SEO Audit report will also be a good indicator that your website is slowly being optimized.
To excel in your SEO efforts, it is also important to understand your competition, and what they are doing to rank on Google searches so that you can appear above them. Successful case studies on Google SEO have proven that this is possible through careful keyword research, consistent link building, and quality content.
3: Can You Make It Better?
Once you've mastered the first 2 steps, you'll eventually hit a ceiling that most give up. Some before others. It’s then time for you to start looking at your existing strategy and improve on it. For example, if you've written an article on your specific service/product based on the one you've found online, can you write a more detailed or updated version of that?
You see, Google is constantly searching for better content to provide search users with a better user experience. That is why updated or detailed articles that we well-written and straight to the point get ranked above the rest.