2023 Google SEO Trends
Top SEO trends in 2023 that you should know about
2023 is all about displaying in-depth expertise and value in your SEO content and continuing to provide high-performing web pages for a better user experience.
These strategies have always been important throughout the history of SEO, but Google's algorithms are getting better at evaluating signals and determining which content is actually meeting these higher standards.
We've compiled a list of 6 SEO trends in 2023 that you should know about. Let’s take a closer look.
1. Website User Experience
Ever since the page experience update of 2021, Google has placed more emphasis on high-performing, fast-loading websites in its ranking algorithm.
Although the page experience update may feel like old news, Google did not finish rolling out the update until March 2022, and it will continue to refine the signals it uses to determine whether a page is actually high-performing for users.
In 2023, Page Speed Insights and Core Web Vitals will still be essential tools for monitoring and evaluating the speed and performance of websites.
Alongside content quality, prioritizing page speed improvements is bound to pay off for businesses with increased keyword rankings for all of the web pages of their domain.
2. 'SEO' Optimized Images
Images are often neglected on websites, but they have always played a role in better rankings for image searches.
They also can provide opportunities to include additional keywords and semantically-related terms into our content via alt text.
Google likes to see alt text and schema markup that help their crawlers better understand the content of images. Google also likes to see webmasters who make their content more accessible to all users. Alt text also helps make the internet a better place for those who are visually impaired or individuals limited by internet bandwidth or connectivity challenges.
3. SEO Competitor's Analysis
Looking to competitors has always been a smart way to shape SEO strategy, and competitor analysis will become even easier and more effective in 2023 thanks to the help of SEO tools.
As Google places more emphasis on industry expertise and “topic areas” of websites, looking at the thought leaders in your industry will be a surefire way to understand what types of content in your industry will rank.
Look at the ways that your competitors are establishing experience, expertise, authority, and trustworthiness through both on-page and off-page signals and leverage those insights in your own SEO campaigns and content strategy.
4. E-Commerce SEO
As Google continues to reward long-form, informative content, pages that tend toward thin content, like product pages, can benefit in 2023 from providing more helpful details on the page.
Drop-down menus, FAQs, and customer reviews are all ways to add additional content to a product page. Although adding keywords to the product description is helpful, think of other questions that users may want to be answered about the product before they purchase.
Do you offer free shipping?
What is the return policy?
Are there warranties, upgrades, or add-ons available with the product?
Are there customer testimonials or reviews that you can display with the product?
These are just a few ways to add additional content to a page that is actually helpful and informative for users who are considering a potential purchase.
5. AI SEO
Like content AI, more and more SEO tasks will be automated in 2023 as digital marketers continue to leverage the power of enterprise SEO software platforms and tools.
Keyword research tools can automate tasks that once required a lot of manual spreadsheet work.
Site Auditing and monitoring platforms can automatically detect changes and technical issues on websites.
Website graders can help the less SEO-savvy to identify needed optimizations and prioritize accordingly.
The increase in these AI SEO tools such as the ones Absolute Digital is using will also allow businesses and agencies alike to take care of tactics more efficiently and focus more on strategy.
6. Human-Focused Content Writing Style
Google’s August 2022 helpful content update is another important algorithm update that will impact how we create content in 2023.
For its entire history, Google has always prioritized serving high-quality content to users. But its new emphasis on “helpful” states that users should feel “satisfied” by the content they click on in the SERPs.
User satisfaction, though, is not easy to measure or quantify. So what does Google mean by helpful? Content that is:
Created for humans, not search engines.
Appropriate for the target audience.
Relevant to the primary topic or subject area of the website.
Created by authoritative, experienced creators.
Displays a depth of knowledge about the topic.
Creating helpful content is easier said than done. So how can you make your content more helpful?
First, focus on quality, not quantity. Although there are likely a lot of target keywords on your content calendar in 2023, pumping out a high volume of content that is thin on helpfulness and low on expertise is unlikely to produce top-ranking results in 2023.
Second, expand your keyword research to include information beyond just search volume. Consider the following:
What types of content are ranking for specific searches?
How long is the content?
What questions does it answer?
What other subtopics or related questions does it explore?
What links are included on the page?
Who is the creator?
What is their experience?
Keyword research and content research can provide all sorts of insights into these quality indicators, so make sure you don’t get distracted by potential organic traffic alone.
Check your search queries in Search Console to see what people are looking for that leads them to your particular blog posts.
In 2023, make sure to consider these SEO trends, as they are all directly shaped by Google’s algorithm updates, values, and goals. Also, make sure to leverage SEO tools to more easily and effectively meet Google’s increasingly higher standards for content.
If you have any questions regarding SEO, do drop us an email at firstname.lastname@example.org