2023 Social Media Growth Guide
What is social media marketing?
Social media marketing means using social media platforms like Instagram, Twitter, and Facebook to promote your brand and sell your product or service.
If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing. If you interact with your customers via comments, that’s social media marketing. And if you create engaging content that showcases your brand’s values and story, that’s social media marketing too.
This form of marketing requires you to use social media management skills and tools. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media marketing.
What is social media growth?
We can distinguish three approaches when it comes to measuring social media development:
taking a look at the followers’ number;
measuring social media reach;
tracking the engagement of your followers.
All of them have their pros and cons, and it’s vital to be aware of them and measure the metrics you really need.
Taking a deeper look at the followers’ number is one of the easiest ways to measure your social media growth. You don’t even need an external tool for it.
The number of followers is often considered a vanity metric. It’s not an all-encompassing measurement and doesn’t tell anything about your social media health.
The second social media growth metric is much more valuable. Tracking your social media reach will tell you how many might have seen your content. The more people you reach, the more you can boost your brand awareness. And that’s one of the most important aspects of social media for business.
And thirdly, engagement rates can be an indicator of growth as well. Many companies pay so much attention to the hard numbers that they forget about the very nature of social media – being social.
Social media engagement is, therefore, one of the most important metrics when it comes to measuring. When your audience engages with your messaging, they automatically become your brand ambassadors.
Word-of-mouth marketing is the most effective form of promoting your business, yet it’s also the most difficult to achieve. But with evergreen social growth strategies, you’ll be able to implement them as well.
The question remains – how do you grow your social media channels?
Thankfully, there’s a golden middle way. You have to combine all three tactics. It will give almost all the necessary information about the state of your social media presence.
1. Listen to your audience
At its core, social media is all about being social. Your audience and potential customers are talking, your job is to listen to their conversations.
People love to share their experiences on social media platforms. All you have to do is listen carefully.
2. Monitor your performance
Every strategy needs some numerical background. Without solid social media analytics, you won’t be able to see the progress your company is making.
One of the blessings of social networks is hashtags. Thanks to hashtags you can easily see how your content is performing.
Create a project where your main keyword is your branded hashtag. It’s important to set up your project in advance, as social media monitoring tools, in general, don’t collect historical data.
3. Take a closer look at your competitors
The beauty of social media monitoring is that you easily set up a project and monitor the activities of your competitors. And it’s 100% legal and ethical.
With social media monitoring projects for your competitors, you could spot right away their best-performing content. That will give you insights into what your competitors’ customers expect. You have a chance to adjust your offering and sway their customers to your side.
4. Provide high-quality content
High-quality content is not only about visuals, but they are important. It’s about showing a practical application of your product.
A great example of high-quality, user-generated content is Apple’s Instagram account. I’m not really interested in the developments in the newest model of iPhone, but when I see photos like this one it might prompt me to buy this model of smartphone.
How to Create a Social Media Marketing Strategy
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.
The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.
How to create a social media strategy:
Step 1. Choose goals that align with business objectives
Step 2. Learn everything you can about your audience
Step 3. Get to know your competition
Step 4. Do a social media audit
Step 5. Set up accounts and improve profiles
Step 6. Find inspiration
Step 7. Create a social media content calendar
Step 8. Create compelling content
Step 9. Track performance and make adjustments
Your goal is to deliver high-quality, relevant content that will engage your audience, establish brand trust and drive business—but how can you tailor your social content to break through all of the noise, provide value to your audience and ultimately impact your bottom line?
A social media plan is a comprehensive blueprint for your social marketing strategy that will help you do just that. It includes:
Setting realistic social marketing goals to align with your overall business goals
Determining how you will measure the success of your social marketing efforts
Integrating emerging trends and best practices into your strategy and content development
In a landscape with more competition, content, and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.
That’s why we put together this comprehensive guide to creating a social media marketing plan from scratch.
Whether you’re totally new to social or want to double-check your priorities in 2023, this guide has you covered.
Reminder: Social media strategy planning starts with your goals.
Set goals that make sense for your business
The most common goals for social are increasing brand awareness (58%) and increasing community engagement (41%). And these goals are still very relevant to social media teams going into 2023, especially as they face new challenges.
A 2022 study supports that the top challenges for social media teams include finding talent, proving ROI, social execution, resourcing, and using social as a business function. Brands are already setting goals and frameworks to conquer these obstacles in 2023.