3 Different Types Of Landing Pages
There are 8 main categories of landing pages that marketers use today:
Lead capture page
Thank you page
Each type performs a specific function and can be used in a particular place in your digital sales funnel. To run a successful digital marketing campaign, you first need to understand the purpose of each of these categories, and how to use the right landing page for your campaign.
In this article, we will be talking about the top 3 most effective landing pages for 2020/2021 and how you can use each of these landing pages to your benefit. Let's dive in...
1. Splash Page
Unlike the rest of the pages where the user lands on the page after clicking an ad, users see a splash page when you have a specific goal to fulfill. Asking the user about their language preference, verifying their age, or making an announcement are popular choices for slash plages. A typical splash page includes very little copy, a background image, and the message you want to convey.
2. Squeeze Page
Squeeze pages are best used at the top of the marketing funnel to collect users’ email addresses in exchange for a free offer. This page is a short-form page that usually only requests a visitor’s email address so they can enter your marketing funnel.
Squeeze pages are a type of landing page, but with only one goal. Typically, that’s collecting an email address. Squeeze pages are often shorter, simpler, and contain fewer images than other types of landing pages. Other types of landing pages provide more education, more images, and are typically greater in length.
Since squeeze pages are light on content, they are mostly designed as pop-ups to capture user attention and feature the following elements:
A persuasive headline that informs the visitor about the value of the free offer.
Minimal copy providing some detail on the offer.
A short form that asks for the visitor’s email address (and in some cases their name).
A CTA button that tells the user what to expect next.
A clearly discernible exit or X button that allows visitors to close the squeeze page without submitting their information.
3. Thank You Page
Consider thank you pages your lead-nurturing best friend. This is the page where someone is redirected after they’ve filled out a form, entered in their information, or made a purchase. Your thank you page has the opportunity to either move a lead further down the funnel or set you up for a repeat customer.
There are several ways to do this, including recommending content for your lead to consume, listing other products or services offered, or as Segment does, you can take an opportunity to share social proof and reassure a lead why signing up or making a purchase was the right decision.
And this version of a landing page works best with retargeting your audience.
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