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3 Free Google SEO Checklist Tools in 2022

This article is for business owners with websites who want to rank on the first page of Google organically through Search Engine Optimisation (SEO). Here, we will list the top 3 free online SEO tools to see how you can improve your website on Google's Search Engine Results Page (SERP).

What is SEO?

Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide because they're essential ingredients for any web page, but you may not be making the most out of them.

You should build a website to benefit your users and gear any optimization toward making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics in this guide apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website.

3 Main SEO Factors

There are 3 main factors to consider when trying to Improve Your Google Ranking. Be sure to read the whole article to understand how these factors will affect your Google SEO ranking.

1: Are You On Google?

2: Who Are Your Competing With?

3: Can You Make It Better?

Free SEO Tools

1. Google SEO Audit Report

Google SEO Audit Report

This is our proprietary SEO Audit Report that provides you with a comprehensive outlook on your web's SEO data. With this report, one is able to determine what are the items to improve on and their priority in terms of impact on their website's SEO performance.

We use this as an indicative guide based on 5 SEO ranking factors; On-Page SEO, Backlinks, Usability, Web Performance, and Social Media.

2. PageSpeed

Google PageSpeed Insights shows you your website's loading speed which is a vital part of Google's criteria for ranking your website on their SERP, as a faster loading website allows for a better user experience.

By using these tools, you'll know exactly what to do to increase your website's ranking on Google SEO on the keywords that you want. If you'd like to get started on optimizing your website for Google SEO, these articles should help!

3. Google Analytics (GA4)

GA4 is a new property designed for the future of measurement:

  • Collects both website and app data to better understand the customer journey

  • Uses event-based data instead of session-based Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling

  • Predictive capabilities offer guidance without complex models

  • Direct integrations to media platforms help drive actions on your website or app

On July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties.

If you're trying to optimize your website for Google SEO, we'd recommend reading this article first to get started: 3 Ways To Improve Your Google SEO Campaign Right Now!

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