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3 Things to Note Before Starting a YouTube Video Advertisement

Video advertisement is one of the most effective way of digital marketing as moving images are easier for consumer to remember than static images. In this article, we will be understanding how video advertisement work and what are some effective way to create a video advertisement.

YouTube Video Ads

Below are 3 things you need to know about video ads:

1) Making the Video

Creating video content is easier than you might think. Create your own YouTube video ad in just a few simple steps.

  1. Start a Channel. Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer.

  2. Create a Video Ad. Making a video ad doesn’t have to be difficult or expensive, and all kinds of production styles, tools, and techniques can work. In fact, a simple video shot on a phone might be the best way to showcase what makes your business unique. However you choose to do it, Absolute Digital has great content creators to make your video great!

  3. Set up a campaign. Once you've got a video, you're ready to create a campaign that gets results. Find the people you want to reach, choose ad formats that fit your goals, and decide how much you want to spend.

  4. Measure your Results. Now that your campaign is up and running, it's time to check how it's performing. In Absolute Digital, we will provide you with monthly reports to let you know on how your campaign is working out for your business.

You can also partner with a creative partner or platform to bring your vision to life.

2) Drive Actions

Marketing Funnel

Once you're up and running, you can start driving actions. YouTube makes it easy for potential customers to connect with you directly from your video with Video action campaigns. For example, you can create custom clickable buttons below your video ad to "Learn more."

3) More videos, more reach

YouTube gives you a variety of ad formats. Tell your story in 6 or 60 seconds, and we'll get it in front of the right people, wherever or however they watch.

  1. Six-second bumper ads are great for getting potential customers' attention on mobile.

  2. Use bumper ads when you want to reach viewers broadly with a short, memorable message.

  3. Bumper ads appear on YouTube videos and across websites and apps running on Google video partners.

  4. Bumper ads appear on YouTube videos and across websites and apps running on Google video partners.

  5. Skippable in-stream ads are longer and give viewers the option to choose which ads they want to watch – meaning you won't pay for unwanted views.

  6. Use Skippable in-stream ads when you have video content you'd like to promote before, during, or after other videos on YouTube and across websites and apps running on Google video partners.

  7. Skippable in-stream ads play before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad.

  8. Skippable in-stream ads appear on YouTube watch pages and across websites and apps running on Google video partners.

About Absolute Digital SEO Agency

If you're trying to optimize your website for Google SEO, we'd recommend reading this article first to get started: 3 Ways To Improve Your Google SEO Campaign Right Now! For more on SEO agency topics or SEO-related articles, you can read our SEO blogs here.

We don't just claim that we are the best, our awards speak for us:

We sincerely hope you find these articles valuable to your business and if it has helped you in understanding how businesses market their brand online, please let us know in the comment section and leave us a like below. If you'd like to find read more articles just like this, you can check out our free resources page here.

Thank you for your time we hope you've enjoyed and found some value in this article we've written. To contact our SEO Agency, you may reach out to us by email at hello@absolutedigital.sg or call us at 6908 1919 | 9662 1919.

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