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4 Ways To Increase Your Conversion Rate Using SEO

Updated: Dec 14, 2021

Users are increasingly discerning about content and the websites they interact with, and the majority of online experiences involve search. Search Engine Optimization (SEO) is performed to get organic traffic. You drive visitors to your website and expect to convert them into clients, or at the very least, into leads. The percentage of users converted into action is called the conversion rate. And your goal is to make the conversion rate as high as possible. This could be reached with CRO — Conversion Rate Optimization. Today, we'll explore 4 ways to increase your business' conversion rate with SEO.

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By Absolute Digital

Choose Relevant Keywords

1) Keywords themselves don’t convert users into actions, but they do help you target relevant paying audiences. With a sharp keyword strategy, you can attract visitors that are interested in your product and are very close to making a purchase. On the other hand, if you pay less attention to your keywords, you may waste a lot of resources creating content that neither attracts the right kind of crowd nor converts.

Converting Visitors To Subscribers

2) Conversions can be divided into two types, micro conversions, and macro conversions.

Micro conversions relate to smaller such as a newsletter sign-up or a user watching a product video. While a macro conversion is a primary conversion on a website, for example, a completed sale on an eCommerce site or a completed lead generation form.

The more macro conversions you have, the less clear it is what you want out of your site. In general, you want to limit yourself to one or two actions as macro conversions so that you and your team can focus on what really matters about your product. The macro conversion(s) should reflect the desired business outcome of a user’s visit to the site.

You should select as many micro-conversions as are critical and actionable on your customer’s path to a macro conversion.

Implement Remarketing

3) Remarketing (also known as retargeting) is essentially the process of tracking visitors who have left your website without conversion and showing them ads on other websites to drive these visitors back to your website and convert. In terms of technical execution, remarketing is the process of using a javascript tag to place a cookie in the user’s browser. The cookie then informs a remarketing platform to serve specific display ads through an ad exchange, based on the pages or products the user has engaged with or searched for on your website or app.

Measure Your Goals And Interactions

4) Are you measuring and segmenting your conversions from search engine traffic? If not, how are you going to know what changes are improving your SEO conversion rates and what isn’t? Without measuring conversion rates for organic traffic, you’re just guessing what works. Tracking goals/conversions/sales is pretty easy to do with any of your typical web analytics tools such as Google Analytics. This should show you how effective traffic from these segments is performing so you can do something about it.

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To sum it up, conversion optimization and SEO are complementary forces that go hand-in-hand, designed to build an audience and guide their behavior. May this guide help you boost your conversions and profit as you put these techniques into practice. If you need help with any of these, feel free to enquire with any SEO Agency like Absolute Digital.

About Absolute Digital SEO Agency

If you're trying to optimize your website for Google SEO, we'd recommend reading this article first to get started: 3 Ways To Improve Your Google SEO Campaign Right Now! For more on SEO agency topics or SEO-related articles, you can read our SEO blogs here.

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We sincerely hope you find these articles valuable to your business and if it has helped you in understanding how businesses market their brand online, please let us know in the comment section and leave us a like below. If you'd like to find read more articles just like this, you can check out our free resources page here.

Thank you for your time we hope you've enjoyed and found some value in this article we've written. To contact our SEO Agency, you may reach out to us by email at hello@absolutedigital.sg or call us at 6908 1919 | 9662 1919.

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