5 Digital Marketing Trends for 2022
The pandemic has had a tremendous impact on shaping our habits, and digital has become a new norm to do many things. Even when the pandemic is over, consumer habits will remain, with the future of marketing and business looking to be more diverse, inclusive, and connected to real customer needs. In this article, we'll explore 5 digital marketing trends for 2022 that we feel will be essential for your business.
1) The Demand For Quality, Relevance & Trustworthiness In Content
Content marketing is one of the most important aspects of any digital strategy and has become a powerful way to connect with customers, engage them and build their trust. But the amount of information on the internet is enormous, and it’s become increasingly challenging to deliver high-quality, unique content. We suggest working on more educational content through blog posts and articles, as they are an excellent tool for strong SEO and thought-leadership.
Social media channels, such as Facebook and Instagram have also become more visually-driven, which means that it's essential for brands to create high quality images and videos in order to grab the interest of potential customers.
Content marketing is an important aspect of any digital strategy and can have a lasting impact on your business. Effective storytelling can help build a company into something that consumers want to engage with, which is why content marketing will still be incredibly important throughout 2022.
2) Video marketing will become crucial to the success of your marketing plan
Video marketing is the future of marketing, and there’s data to back it up.
Search engine giant Google has announced that YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the United States. Facebook reports that video posts receive six times more engagement than photo or link posts on average while Twitter has seen an increase in video views by over 160%. If you aren’t incorporating video into your strategy, you are missing out on a huge opportunity to connect with your audience and build trust with them. Video is key for creating customer relationships because it puts a human voice behind the brand, which builds credibility and loyalty with customers.
3) More focus on data analytics and metrics
If you want more detailed information about how your customers behave so that you can make the right decisions for your company, then data analytics is going to be a key component of this process. You'll need access to all sorts of numbers in order to really drill down into who your audiences are and what makes them tick. With such an increased focus on customer experience, it's important to understand exactly what people think and do before making any major moves when it comes to branding efforts and product development.
4) Invest time and money in building a strong brand image
If you want to create a strong brand image, you need to choose the right words and the right way of communicating. Focus on generating word of mouth by providing quality service to your customers through quick communication. While digital advertising will remain a big thing in your marketing strategy, it is essential to note that it will become more expensive as well. In fact, the price of Google Ads has been increasing every year because Google uses bidding as a way of charging. In addition, the competition to advertise online has been increasing, thus naturally, the price you pay will also grow. You should be looking at organically raising your brand awareness. How about working on a strategy that provides long-term value to your audience?
5) Content Segmentation
Segmentation has been around for a while, most will use them for segmenting customers, which means to target customers with similar demographics, or shared interests. And it’s common practice to have segmentations of forms of communications like e-newsletters, news and updates, or offers and promotions. But moving beyond the standard opt-in or-out marketing strategies, brands should be looking to more detailed and considerate tagging of their email content that allows a user to actually opt-out of receiving certain kinds of content.
2022 will bring in some fundamental changes to the way we market; set yourself apart by keeping on top of these trends to stay competitive, grow and secure customer loyalty. If you would like to find out more, feel free to enquire with any SEO Agency like Absolute Digital.
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