5 Easy Steps To Improve Your Web Design by Certified Digital Marketing Agency, Absolute Digital
Updated: Oct 20, 2020
There is a myriad of websites on the internet in 2020 and it's hard to determine which ones are considered nice, and others ugly simply because design is subjective. However, there are some best practices in web design that are proven to improve the user interface and user experience (UI/UX) which in turn makes your website more approachable to the public. After all, research shows that:
50% of the online users will judge your company's credibility based on your website design alone!
This article will cover the top 5 best practices of web design in 2020 and how you and implement them in your business's website today to get instant results!
1. Mobile Responsive
Did you know that:
48% of online users access websites through their mobile phones
from research that was conducted by Statista.
The global mobile population amounted to 4 billion unique users in 2019 and as of February 2019, mobile devices accounted for 48 percent of web page views worldwide, and this number is set to rise in the coming years due to the increased number of smartphone users.
This means that if your website is not mobile responsive, you will be missing out on half the prospective clients online! Thus it is of paramount importance that you convert your website into a mobile responsive web design to reach out to as many viewers as possible.
Bonus: For E-Commerce websites, this can promote emotional and impulse buying from mobile users!
2. Website Speed
A study showed that:
53% of visits abandon the website if it takes more than 3 seconds to load
The ideal time for your website to load would be under 3 seconds. This does not only improves the user experience but is also an important factor in ranking your website on Google SEO. Although there are various methods of ranking your website, web page loading speed is considered one of, if not the most, important factor.
Some of the ways to help your website load faster includes; Reducing photo sizes, Having a proper site map, and Cleaning up your HTML coding and plugins.
3. Call-To-Action (CTA) Placement
The most popular place a user will click on is the top right-hand corner of a website.
This is according to a study on website heatmaps trying to determine web user behavior and the best placement for CTAs.
When designing your website, it is important to understand your customer behavior and make the process easier for them to connect with you or buy your products. Leading web designer know this:
Prioritize scrolling over clicking
This is because users are lazy and impatient. They would rather scroll than click on a new page, wait for it to load, and scrutinize to find the information they are looking for. This is especially so for mobile users as buttons on the smartphones are often too small while scrolling on their touchscreen is a more comfortable experience.
4. Social Media
Social media is an extremely valuable tool for promoting your marketing content. Firstly, this connects your social platforms to your website driving additional avenues of traffic for both sides making any marketing efforts more effective. From a user's perspective, this also builds a sense of trust and consistency when they see your content on either social platforms or websites. Most importantly,
having social links to your website promotes your search rankings on Google.
Most websites will include their Facebook Page or other platforms on the header or footer of their website, next to other CTA buttons. You can make it more visible but including contrasting colors for these buttons, making it more appealing to your visitors.
This also provides the latest updates on your business activities which send a message to your clients telling them that you are still in business and are actively updating your online platforms to keep a stronger online presence.
5. Relevant Content
The key to having good content on your website are as follows:
Get straight to the point
Provide data backed up with research (backlinks)
Stay on topic
Make it relevant to your business
Keep it simple and understandable for your audience
These tips can be found in the best-written articles helping other websites rank highly on Google and other search engines. These strategies are not set in stone but a proven method to structuring good and relevant content for your website and you can implement these tips on your website for better results today!
These are 5 easy steps you can take to improve your website now! For more tips and information to improve web design specifically for your business, do leave a comment down below. You can also reach out to us at firstname.lastname@example.org or visit our website at www.absolutedigital.sg
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