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5 Easy Ways to Generate Leads Online by Certified Digital Marketing Agency, Absolute Digital

Updated: Oct 11, 2020

by Absolute Digital

After creating that amazing website that is ranked highly on SERPs like Google Search, you might start to realise getting leads online is more complicated than you had initially imagined!

You're not alone.

Fret not because we have created a list of 5 easy ways to generate online leads in 2020 that is simple enough to do even if you don't have any web design skills or digital marketing knowledge!

1. Creating a Strong Digital Presence

The first step to successfully generate leads online is creating a strong digital presence for your brand. To do that, your business needs to engage your clients on social media platforms such as Facebook, Instagram, and Youtube. You will also need to be found on Google easily with SEO and SEM.

2. Targetting the Right Audience

Targeting the right audience might be a make or break point for your digital marketing campaigns. If you understand your audience and can target the right people with your online campaigns, then the chances sparking their interest in your brand is higher.

Related to your audience by creating customised content for each digital marketing campaign and control the content they see on different landing pages. This would increase their chances of relating to your brand and generate around 30% more conversions as compared to a generic web page.

3. Formulating an Effective Strategy

Like any successful business model, leads generating is a form of art in its own. You not only want more leads, but also quality leads that make converting them into paying customers a whole lot easier.

Use the tools of your digital presence and knowledge of your customer profile to replicate this formula on other campaigns.

4. Staying Relevant

Let's face it, customers always want the latest and greatest products and services. How do you, as a brand, keep up? Well, it's simple - just stay relevant. Placement of your ads is also important. GDN and remarketing are great ways of reminding a potential new client about your brand.

5. Building Customer Relationship

The only way for someone to successfully trust your brand is if they feel connected in some ways. Make use of social media platforms to reach out and gather feedback from your customers, offer personalised content that value-adds to their needs.

This takes time but when your brand forms a loyal pool of customers similar to Apple's you will have a stronger influence over which products or services sells best.

If you'd like to learn more about the most effective strategies to generate online leads in 2020, you can talk to us at +65 8892 1290 or drop us an email at hello@absolutedigital.sg

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