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5 Reasons to advertise on social media in 2020 by Top Digital Marketing Agency, Absolute Digital

Updated: Oct 20, 2020

by Absolute Digital

It's 2020 and your digital marketing plan is evolving! Besides SEO and SEM, you're considering social media marketing but you're not sure how you can get started or run an effective campaign on social media! Let's dive in on why your brand should be on social media to tap on the 3.8 Billion social media users (as of January 2020) with your brand!

Here are the Top 5 Reasons to advertise on social media in 2020 (if you still need more convincing):

1. Increase your Brand Presence

Before social media, your brand could dominate the local markets relatively easy. However, with the rise of the internet and an increasing number of social media users around the world, you are now competing with companies all over the world. As consumers are getting smarter by the day, your brand will need to connect with them on platforms which their attention is at - Facebook, Instagram, and other social media platforms.

Having your brand on these social media platforms allows you to share your updates with your potential and existing customers, potentially making a sale. The bigger picture here, however, is that your brand will provide a platform to let your customers engage with your brand.

2. Customer Engagement

Customers like to feel involved. If your brand has a social cause, even better. If not, the easiest way to get customers involved and feel heard is by having a strong online presence including social media.

Facebook and Instagram provide a great avenue for customers to engage with your brand by liking, commenting, or sharing your content. So make sure you post something that resonates with your brand.

3. New Avenue to Promote your Products/Services

Having a social media presence allows your brand to tap onto new markets, especially the younger generation with more time spent on social media platforms. The average 16-24-year-olds spend a median of 3 hours a day on social media and should your brand be of interest to them, you could capture some of that attention, potentially convincing them why your product or services are better than your competitors.

This 2020 study also found that remuneration and social motivations positively influenced consumers’ online purchase intentions directly, as well as indirectly mediated through trust. In other words, if your brand is on social media, people will trust it more!

4. Lower Costs

Another added advantage to be on social media is a lowered cost. Anybody (or business) can create a social media account and leverage on the tools to reach out to a larger audience. When done right, you will be able to increase your ROI by simply understanding your target audience and their buying decision patterns to positively influence the right audience online.

Compared to traditional marketing where you broadcast your message or promotion to the masses, social media marketing and digital marketing, in general, allows your business the ability to aim your message to the customers who are most likely to purchase your products, therefore lowering your marketing budget and increasing your ROI. In short, having a strong social media presence will improve your brand's marketing performance.

5. Real-Time Performance Analysis

Tracking your social media marketing performance is a crucial step to analyse, improve, and optimise your digital marketing campaigns. If you are unsure how you can properly utilize these tools to increase your marketing reach and lower costs, you should speak with a reliable digital marketing expert to strategise an effective social media marketing plan for your brand.

Successful social media marketing campaigns can yield positive returns by having the right strategy, targeting the right audience, as well as monitoring and improving campaign statistics by having the right advice from a seasoned digital marketing expert.

If you'd like to find out more on how you can get started with a social media campaign, feel free to reach out to our digital marketing agency at +65 8892 1290 or drop us an email at hello@absolutedigital.sg

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