5 Reasons Why You Need A Digital Marketing Strategist for Your Business by Absolute Digital
Updated: Oct 20, 2020
According to this 2018 article, there is an estimated 3.5 billion active internet users, and this number is expected to grow exponentially in the coming years.
Photo Credit: Our World in Big Data
With over 2 billion users to date, Facebook is undoubtedly the most popular social media platform. With Facebook Marketing, your business is able to accurately target users who have the highest potential in purchasing your products or services.
As for search engines, Google is the most popular search engine platform with over 92% of the market share as of 2020.
Photo Credit: Oberlo
Google is the most visited website in the world and out of the 62 billion visits on google annually, there is an average of 3.5 billion searches made on Google on any given day!
That's 3,500,000,000 Google search queries in a day!
With an estimate of 7 Google SEM ad listings and 10 Google SEO organic listings on every search query's page 1 of Google's SERP layout, that's around 59.5 billion companies being found online ever single day!
More impressively, you'd already know these are potential customers because they are searching for your product, service, or business! Unlike marketing where you'd hope they're interested...
Google presents an unique opportunity for your business to appear in front of customers already who have a need or want for your products/services!
With numbers like these, I'm sure every business owners would want a piece of that pie, right? But... isn't it already too competitive to advertise on Google?
No, now is, in fact, the perfect time to grow your digital presence by putting your business online! With over 4 million Google advertisers and 2 million Facebook advertisers, these numbers pale in comparison to the number of people using these platforms every day!
You might be wondering how can you get started with digital marketing with no experience or knowledge in this field? Well, although there are some courses online and many people can technically do their own digital marketing, most business owners said that they prefer to engage a digital marketing agency to take care of their online marketing campaigns.
The amount of trial and error required to perfect your digital marketing strategy requires time and money. Rather than experimenting on their own, these business owners have made the wise choice to tap onto the wealth of knowledge of an experienced and professional digital marketing strategist to increase their ROI through digital marketing.
For small and medium companies, they might hire an in-house digital marketing executive who understands the basics of how to create an online campaign. But to truly reap the rewards of digital marketing, we have compiled a list of 5 Reasons Why You Need A Digital Marketing Strategist for your business.
1. Experience
Rather than spending the time and effort to experiment which platforms or strategies work best for your business, it is a wiser choice to consult a digital marketing professional for their wealth of experience.
When you consult a professional, he or she will strategise your digital marketing campaigns such as Google SEO, Google SEM, Google Display Network (GDN), or Facebook Marketing to ensure that you hit your objectives such as leads generation or new e-commerce sales. They will be able to steer you in the right direction and accurately manage your ad budget so that your ROI will be optimal. On top of that, one of their most crucial value add is to properly target the right audience for your business.
Also, digital marketing is a fast-paced industry where things can change overnight. Examples such as the changes in Google's algorithm update that happens a few times a year will result in your campaign not performing at its peak when you do not stay current with the latest changes.
Without experience, you will be stuck trying to navigate through the complicated technicalities of running a successful digital marketing campaign and most likely take a long time to reach peak campaign performance. While you can focus on growing your own businesses, digital marketing campaigns should be outsourced to a reliable, experienced, and professional digital marketing agency that understands your business objectives.
2. Focus
When you engage a professional digital marketing agency, you will be able to channel your time and energy back into growing your own business. While your expertise in your business is supreme, so is the digital marketing expert's.
As long as your digital marketing agency has a good understanding of your business and its goals, they are able to strategise and execute an effective digital marketing campaign strategy for you.
3. Analytics
One of the benefits of working with a digital marketing agency is their ability to make sense of the data collected from your online campaign and using that data to optimise your campaign's ROI. With digital marketing reports calculating data such as reach, impression, conversion rate, meta tag, and domain authority (DA), it may be a complicated set of data for an untrained eye to identify the areas of improvement.
When working with a professional digital marketing agency, their experts will be able to analyze the data from your online campaign and identify how you can improve. This skill is one of the many reasons why a digital marketing agency can help grow your digital presence better than any individual or freelancer.
4. Stronger Presence
Compared to an individual, running an online campaign with a digital marketing agency with a team of experts allows you the advantage of running campaigns on multiple platforms, without the compromise of attention or professionalism.
With a team of digital marketing experts in each platform like Google SEO, Google SEM, and Social Media Marketing, a professional agency will be able to create a multi-front digital campaign simultaneously so that your business can enjoy an all-around online presence.
5. Strategy
An experienced digital marketing agency with expertise in their field as well as your industry can advise you on the best practices your industry players are currently using for their digital marketing campaigns, and take these practices into consideration to craft out a customised and effective digital marketing strategy.
Once your campaign is live, they will also be able to analyze the data and accurately pinpoint the areas where your campaign can do better until your digital marketing campaign is optimized. On some platforms, this can require a lot of manhours such as Google Search Engine Optimisation (SEO). Google's SEO is a way for ranking your website organically on Google's SERP and requires your website to have relevant content and proper SEO-friendly web design.
To rank your website organically on Google, a digital marketing strategist will attempt to create relevant content to the keywords you want to rank for. E.g. if you are selling Thermal Flasks, you'd want to rank for keywords on Google such as "Long-lasting thermal flask" or "Durable thermal flask"
While spamming these keywords may increase the volume of content on your website, Google might flag your website for spam, resulting in a drop in your ranking, or worse, a complete ban if you are using black hat SEO. However, you should include these keywords on relevant inner pages of your website such as product "Durable Thermal Flask in Dark Blue" instead of "Blue Thermal Flask".
It is important to delegate your tasks to grow your business. You cannot be the jack of all trades but master of none. A wise business owner will eventually come to the conclusion that digital marketing has tremendous ROI that you cannot get in any other forms of marketing or advertising. In short,
...digital marketing doesn't cost, it pays!
It is also important to do it right once with a proven and experienced digital marketing agency, rather than wasting time and effort to go through freelancers or try to optimise your own digital marketing campaign. After all, if your digital marketing partner can help hit your objectives such as more sales, your fees for that agency would be well-deserved.
Now that you are armed with the knowledge of why you need to work with a digital marketing agency to propel your business forward and grow your digital presence, the only thing left to do now is for you to find the right digital marketing agency to help grow your online presence. If you'd like to find out more on this topic, you can read our other articles here. Alternatively, you can also reach out to us at +65 8892 1290 or email us at hello@absolutedigital.sg if you have any questions.
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