5 Reasons Why You Should Hire A Digital Marketing Agency In 2022
To hire a digital marketing agency or to just do it yourself?
That is the question most business owners ask.
After all, it's already 2022 and most business owners are somewhat well-versed with Facebook, Google, and even Instagram. So, why should you pay someone else to run online ads for your business when you can do it yourself, right?
Well, coming from a digital marketing agency, we are slightly biased. Admittedly, most people can run their own social media ads. However, digital marketing agencies are a booming industry which proves that there is still a strong demand for their services.
In this article, we will take a look at the reasons why you should hire a digital marketing agency for your business in 2022.
There might be several reasons for hiring a digital marketing agency. Here are the top 5 reasons we've found to be most relevant to small and medium businesses in Singapore.
1. Time Efficiency
When you hire a digital marketing agency, one of the most important and immediate things you're saving (or maximizing) is your time. Specifically, your time to better improve your products or services to benefit your customers. And that is also what you're best at doing. A professional digital marketing agency should understand your business objectives, competitors' best practices, and how they can use the various platforms to maximize your online presence to increase your market share or improve your brand awareness online.
2. Opportunity Cost
It can also be phrased as if you (or your team) spend time running, managing, and optimizing your own digital marketing campaigns, you are actually losing the opportunity cost to properly manage your own business or expand on the things that you're good at.
3. Detailed Overview
Digital marketing agencies have monthly campaign summary reports and detailed audit reports to help you make sense of the sometimes complicated digital marketing data or jargon. An expert digital marketer with experience can even identify areas of weaknesses you may not have noticed before and translate these data into actionable steps for you to take to improve your business.
4. Experience & Cost Savings
Speaking of experience, working with an expert digital marketer or digital marketing agency can help your business reduce your advertising cost online. This is because as with all new digital marketing campaigns, there is a period (usually at the start) where the campaign(s) is gathering data. During this, an experienced digital marketer can immediately optimize your campaigns and adjust them so that you will be targeting the right audience, showing them the best-performing ad creatives, and therefore increasing your ROI with lesser ad spend compared to a non-expert (e.g. yourself).
Well, it goes without saying that certified digital marketing agencies in partnerships with giant platforms such as Google and Meta Agency Partners have their benefits. One of the most crucial yet underrated benefits is the dedicated support manager they get and the agency's exclusive resources. This means that if you are working with a digital marketing agency, you can have almost instant support from Google or Meta themselves that ensures your digital marketing campaigns are well taken care of and are running at optimal levels at all times.
One Last Thing...
Before you wander off in search for a digital marketing agency to work with, you may want to hold your brakes first. There’s a good number of businesses out there, but not all of them will offer what they claim.
Digital marketing is a slow and continuous process, so choose the right agency. Run away from those companies that promise instant or quick results. Determine the main limitations and specialties of a firm before making your decision.
Let them tell you the primary industries they cover, and they must share with you some of the tools and techniques they use. If necessary, you can ask for reports of their past and current projects to examine their performance.
Also, determine the online performances of the agency’s web properties. Their ranking on search engines helps to reinforce your relationship with them. Don’t forget to confirm their experience in the industry.
Grow Your Business With a Digital Marketing Agency
One fact is that digital marketing has the power to grow your business fast than most marketing techniques.
Hiring a digital marketing agency allows you to get started with your campaigns almost immediately. You don’t need to navigate the learning curve or set up a team. It’s possible to see your campaigns live within weeks after creating a strategy.
Start by first understanding your needs and sharing them with the agency. Digital campaigns work best if all parties are on the same page. Plus, your agency should enjoy the freedom of making decisions that best suit your interests and budget plan.
Do you have any questions about digital marketing? Feel free to reach out to us.