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5 Things you probably didn't know about Facebook by Top Digital Marketing Agency, Absolute Digital

Updated: Oct 10, 2020

by Absolute Digital

Practically everyone has a Facebook account. Almost all of those people know that Mark Zuckerberg started that company. But what else do you know more than the platform, features, and functions of this revolutionary app? Today, we are going to shed some light on the little known facts about Facebook...

1. The Largest Social Media Platform in the World

With over 2.7 billion monthly active users as of the second quarter of 2020, Facebook is the largest social network in the world. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. Active users are those which have logged in to Facebook during the last 30 days. During the last reported quarter, the company stated that 3.14 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month.

There is an average of 2 million active Facebook users in 2020 and grows by eight people per second, or 7,246 people every 15 minutes.

Facebook stores approximately 300 PETABYTES of user data on its servers. There are 1 million gigabytes in a petabyte. The entire written works of humankind, in every known language (including Latin and other historical languages) from the dawn of recorded history, would occupy approximately 50 petabytes. Think about that for a minute.

2. The Facebook Ecosystem

Facebook acquired many companies in the past few years, these include some of the word's leading social media apps and companies that have the potential to benefit Facebook's users. These companies are - Occulus ($2 Billion), Instagram ($1 Billion), Whatsapp ($16 Billion)

The number of users and their data Facebook holds is unimaginable. As seen in the photo, each platform holds hundreds of millions of user data. Combined, Facebook hold more than 3 Billion user information and data. That gives them the power to influence people like you and me, even more than any political party in the world.

3. Facebook Ads

Facebook Ads is one of Facebook's largest source of income. In 2015, Facebook boasted 22% of WORLDWIDE mobile Internet advertising revenue. That means almost one-quarter of all advertising revenue generated from mobile Internet ads in a single year went to Facebook.

Facebook ads targeting custom audiences have 14% lower cost-per-click and 64% lower cost-per-conversions than ads utilizing interest- or category-based targeting, on average. In addition, Facebook ads using custom audience targeting had conversion rates 387% higher than ads only using demographic targeting.

The Facebook advertising format with the lowest cost-per-click is the Sponsored Page Action Story format, which has an average CPC of just $0.11. The ad format with the highest CPC is the Sponsored App Action Story, which has an average CPC of $0.58.

Protip: Posts published between 10 p.m. and 11 p.m. EST receive approximately 88% more interactions on average than posts published at other times of the day. Also, ending posts with a question lifts interactions with those posts by an average of 162%

4. Facebook's Origins

If you've watched the popular movie The Social Network, then you'd know that Mark Zuckerberg’s First Idea Was a Site Called Facemash. When Zuckerberg was at Harvard, he had the idea of creating a site that allowed users to compare people’s faces. With the platform, users could pick “who’s hotter.” Not surprisingly, his idea didn’t impress Harvard’s administrators. Zuckerberg’s project was shut down and he was threatened with expulsion.

As soon as Facebook was created, Zuckerberg found himself surrounded by legal troubles.

Fellow Harvard students Divya Narendra, Cameron Winklevoss, and Tyler Winklevoss sued him for allegedly stealing their idea. The fight went on for four long years. In the end, Zuckerberg paid Divya Narendra and the Winklevoss brothers $65 million. He also granted them Facebook shares as part of the settlement.

Facebook Is now the Third Most Popular Site in the World. It’s next only to Google and YouTube.

5. Facebook's Income

According to this article, Facebook generates $1.4 million in revenue every hour. Nearly  73% of Facebook’s ad revenue comes from mobile advertising and Facebook earns $2.5 billion a quarter from mobile advertising.

If you'd like to learn more about Facebook or how your brand can benefit from Facebook Marketing, you may contact a reliable digital marketing agency by email at hello@absolutedigital.sg or call us at +65 8892 1290.


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