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5 Things you probably didn't know about Instagram by Top Digital Marketing Agency, Absolute Digital

Updated: Oct 10


by Absolute Digital

As you plan your Instagram Marketing Strategy for 2021, it’s crucial to know the updated facts about this social media giant. To make sure you’re working with the right information, we’ve compiled a list of top 5 most important Instagram facts for you!



Instagram has grown immensely over the years, and it continues to grow. The photo-sharing app has gone a long way from once being a favourite for friends sharing their holiday pictures to now appealing to all kinds of influencers, advertisers, and brands.


It’s safe to say that your audience is using Instagram, and your competitors too.

But keeping on top of Instagram trends (and algorithm changes) can become somewhat complicated at times. Your target audience may be scrolling away on their feeds right now, the question for marketers is how and why they should be present on Instagram.



If your brand isn’t already on Instagram, these Instagram marketing facts might convince you why it should be and give you an idea of how you can execute an effective digital marketing strategy on the social platform.



So, let’s get started with the Top 5 facts you probably didn't know about Instagram to shed some light on the rising importance of Instagram for your business...



1. Instagram Users


As of mid-2018, there are over 1 Billion active Instagram users according to this article. The article further explains that the Instagram brand increasingly looks like Facebook’s life raft. Sentiment toward Facebook, especially amongst teens, has been in decline, and it’s constantly rocked by privacy scandals. But many users don’t even realize Facebook owns Instagram, and still love the photo-sharing app. With the 1 billion user badge, businesses and content creators may take the photo and video app even more seriously. Selling windows into your friends’ worlds is a lucrative business.



2. Average Time Spent On Instagram


On average, Instagram users spent 53 minutes per day with the Android app in June 2018 — just five minutes less than Facebook users spent with their app.

Time spent matters because more time in the app means people probably see more advertisements, which is how all these apps make money. The big war on mobile devices right now is for user attention. These apps, plus more traditional media companies like Disney and Netflix, are all looking to capture attention in an increasingly competitive landscape.


With Instagram becoming increasingly popular, an estimated 71% of US businesses claim that they use Instagram for business (Mention, 2018).

The same study also reveals that 7 out of 10 hashtags on Instagram are branded. And more than 80% of businesses consider Instagram engagement as the most important metric.



Instagram engagement may be one of the most important KPIs for many marketers, but it’s not a straightforward task to measure it. With the Instagram platform rapidly evolving, it’s hard to keep up with the updates and what to measure.


Businesses have a great opportunity to use Instagram for social media marketing.


Not only is there a huge market, but there’s an interested audience that you can reach without spending large sums of money. If you’re looking for tips and ideas for how your brand can advertise on Instagram, we’ve got you covered with these eye-catching Instagram post ideas.



3. Affecting Buyer's Decisions

Source: Orberlo


Instagram helps 80% of Instagrammers decide whether to buy a product or service (Facebook, 2019).

Instagram users report making a purchase decision based on something that they saw while browsing the app. Influencer marketing plays a huge role in influencing these purchase decisions too, so if your brand is not including Instagram to your social media marketing, you’re missing out on a huge opportunity. Especially if your business is targeting millennials.



4. Instagram's Reach


Instagram will reach over 117 million users in the U.S. alone by 2021!

That’s a 5.4% increase from 2019, as estimated by eMarketer, which also predicts the network will reach 117.2 million U.S. users in 2021. To top off that, the U.S. audience only represents only 11% of all Instagram users. But it’s still an important audience that’s growing consistently. Just imagine the size of your target audience your brand can reach just by advertising on Instagram!



5. Instagram Ads


Instagram’s potential advertising reach is 849.3 million users

That’s 14% of adults aged 13 and over. This represents a 5.9% quarter-on-quarter increase in advertising reach in Q3 2019. On top of that, Instagram advertisers can reach a youth audience of 52.9 million. To be specific, this Instagram stat refers to users aged 13 to 17. That makes Instagram third in terms of youth advertising reach, behind Facebook (113.3 million) and Snapchat (66.9 million).




Over the years Instagram has proven to be a powerful marketing tool for businesses that are looking to expand both their visibility and reach. We’re hoping that these 5 Instagram statistics for 2020 have helped explain why your brand should be investing in Instagram and given you some ideas of what to do on the platform next. 



If you'd to find out about how your brand can get started with digital marketing to increase your digital presence, you may read these articles on effective digital marketing strategies or contact the top digital marketing agency, Absolute Digital at +65 8892 1290 or email us at hello@absolutedigital.sg for the best digital marketing agency experience.



 

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