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5 Things you probably didn't know about YouTube by Best Digital Marketing Agency, Absolute Digital

Updated: Oct 10


by Absolute Digital

Youtube launched on February 14th, 2005 by Steve Chen, Chad Hurley, and Jawed Karim. Now it is the 2nd most visited website in the world. Let's take a look at some of the interesting facts about this video sharing platform giant that you probably didn't know about...



1. YouTube's Numbers


The very first YouTube video was uploaded on 23 April 2005 and the total number of monthly active Youtube users today is 2 billion. Every minute, around 500 hours of new video content is being uploaded onto YouTube and almost 5 billion videos are being watched on any given day! YouTube also averages about 30 million visitors per day, with an average time of 40-minutes per person.


Protip: Your target audience will probably watch a video on YouTube today!

Fun fact: Gangnam Style was so popular it broke YouTube's counter



2. YouTube's Reach


Considering YouTube’s reach as the 2nd largest search engine in the world (only behind Google), it should come as no surprise that the video-sharing platform is extremely popular among marketers these days.



In fact, 78.8% of marketers consider this to be the most effective platform for video marketing (GO Globe, 2019). Ads on YouTube receives 62 % more attention from viewers than television ads of only about 45%.



Meanwhile, more than half of marketers are running video Youtube ads. And even though YouTube already makes up about 27% of marketing teams’ expenditure on digital video ads, 62% of marketers are planning on increasing their video marketing budget for YouTube ads.



It is no doubt that YouTube will continue to grow in the years to come. The platform is expected to bring in net advertising revenues of 4.34 billion in 2020 – a 26.5% increase from 2019. This is expected to further increase to 5.21 billion in 2021 and breach the 6 billion mark to 6.06 billion in 2022.



3. YouTube for Businesses


As the importance of video content becomes increasingly evident, more and more businesses are turning to video. Statistics show that 62% of businesses use YouTube as a channel to post video content. It’s the second most popular channel for businesses to share their video content, with Facebook securing first place.



YouTube may have gained a lot of popularity as a platform for personal video viewing, but it has also been a valuable tool for businesses. Recently, more and more businesses have started to use YouTube as a channel to communicate with their existing customers and expose themselves to potential customers. And with the massive reach it has, it’s no surprise that businesses are turning to YouTube to expand their marketing efforts.



Not only can businesses easily share their news with their audience, or improve their brand's digital presence, but at the same time, they can use YouTube as a channel to communicate with their market and receive feedback from them. This can be done through engagement with the audience in the YouTube comments.



However, producing videos may seem tedious and expensive for small businesses, but there are many stock video websites and video editing software that is free. Plus, smartphone cameras today are capable of shooting sufficiently high-quality videos that professional cameras are no longer needed. Alternatively, you may leverage the expertise of a reliable digital marketing agency to execute an effective campaign strategy for your brand using a digital sales funnel to channel leads or increase sales for your e-commerce.



4. New Customers


YouTube Videos are a powerful marketing tool. According to this study, 90% of people say they discover new brands or products on YouTube. Although that doesn’t necessarily convince people to buy your products or services, it does get the message across.



Consumers rely on video content during every step of the journey. And this piece of information is extremely valuable to marketers. To help reemphasize potential customers of your brand, you can explore Google Remarketing to narrow down your most potential customers who have shown interest in your product either by watching your video ad till a certain point of clicking on the CTA of your video ad.



YouTube can help popularize your product. If you’re trying to penetrate into a new market or increase the reach of your product/service, you can make a video of that product showcasing its benefits. With video content becoming increasingly competitive, the key to remember is creativity. The more creative your content is, the higher the chances that you’ll get your audience hooked to your style, and curious for more.



If your business is trying to make the most out of its video content, you should make sure that your video content empowers people to take action. You can keep a few things in minds such as positioning your brand as an expert in your category or niche, by engaging with your audience, answering their questions and concerns, and sharing your brand’s ethos and ideas.



5. YouTube Careers


YouTube channel stats show that T-Series is still the most popular channel as of January 2020 with 123 million subscribers. This is in spite of the 2018 fake subscriber controversy where the channel lost 200,000 subscribers after a YouTube crackdown. Video game commentator PewDiePie comes second with 102 million subscribers.



But when it comes to revenue, YouTuber statistics and data show that the kids are raking in the big bucks. The highest-paid YouTuber is 8-year-old Ryan Kaji, who made $26 million between 2018 and 2019 for his unboxing videos. While Dude Perfect comes second with $20 million in earnings, 5-year-old Anastasia Radzinskaya comes close with an approximate earning of $18 million. The former top-earning YouTuber, PewDiePie is now in seventh place and ties with Markiplier with an approximate earning of $13 million.



In the beauty industry, influencer content accounts for 60% of the video views on YouTube while brands account for 39%. The remaining 1% of views goes to publisher content. (source: sprout social)




If you'd like to find out more about YouTube or how your brand can increase your digital presence with digital marketing strategies, feel free to reach out to us at +65 8892 1290 or email us at hello@absolutedigital.sg









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