5 Types of Digital Marketing | Google SEO Agency | Absolute Digital
What is digital marketing? It is simply advertising of businesses through digital channels such as mobile applications, social media, email, search engine, web application, website, or any new digital channel to reach consumers. Today, we’ll be exploring 5 types of digital marketing out of the many and how it can work for you.
1) Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
2) Mobile Marketing
Mobile marketing is marketing your business to appeal to mobile device users and reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS, social media, and apps. In recent years, customers have started to shift their attention to mobile. Because of this, marketers are doing the same in order to create true omnichannel engagement. With this strategy, target consumers can access location and time-sensitive customized content that promotes certain products, services, or ideas. Earn and maintain the attention of potential buyers by including strategic and highly personalized content.
3) Blog Marketing
Blog Marketing is a content marketing strategy that publicizes or advertises a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger, promotion via entries on third party blogs and cross-syndication of information across multiple blogs. The marketing strategy uses blogs to address potential customers directly and individually, thus achieving customer loyalty for their own brand. Readers can interact with the producers of content that is generally informative and entertaining, therefore increasing brand loyalty and identification potential.
4) Social Media Marketing
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. It provides companies with a way to engage with existing customers and reach new ones, all while allowing them to promote their desired culture, mission, or tone. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms at the moment are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
5) Web Analytics
Web analytics is the process of analyzing the behavior of visitors to a website. This involves tracking, reviewing and reporting data to measure web activity, including the use of a website and its components, such as webpages, images and videos. Data collected through web analytics may include traffic sources, referring sites, page views, paths taken and conversion rates. The compiled data often forms a part of customer relationship management analytics (CRM) to facilitate and streamline better business decisions.
Web analytics enables a business to retain customers, attract more visitors and increase the dollar volume each customer spends.
We hope you found this article valuable to your business and that it will give you a better understanding of how businesses market their brand online. If you would like to find out more, feel free to enquire with any SEO Agency like Absolute Digital.
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