5 Ways Google Can Help Your Business
It's no surprise that going online for any brand today is crucial. But how exactly can a business go online, and how can Google help? This article will show you 5 ways Google can help your business gain a stronger digital presence in 2021.
1. Google My Business Listing
If you haven't already heard, Google gives your business a free "profile" known also as Google My Business or GMB for short. This free listing is great if your business has high foot traffic and requires your customers to locate your space quickly as it is in sync with Google Maps. However, once you've claimed your GMB profile, many of us do not know how to exactly optimize this listing to get the most out of it. This article talks about how you can maximize the potential of your GMB listing for your brand: How To Optimise Google My Business Listing in 2021
2. Google Reviews
Another thing you can do on your GMB listing is to get customer reviews on Google, also known as Google Reviews. Essentially, this will boost your potential client's confidence before engaging your brand and also increases the chances of a strong online reputation.
3. Google SEO
Organic searches on Google's Search Engine Optimisation or SEO for short is a great way to gain authority online. For every keyword page on Google's SERP, there are only 10 organic listings on page 1. As you'd expect, it's highly competitive and takes months to optimize your website so that Google trusts you enough to rank you on page 1. It's best that you work with an SEO Agency to rank on Google so that you can focus on growing your business. This case study shows how Absolute Digital SEO Agency has helped our clients rank on page 1 of Google: ATI Case Study
4. Google Ads
Google Ads or more commonly known as Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Advertising is another way you can appear on Google's SERP. This method works great if you're in a rush and do not have the time nor patience to rank on Google organically. However, instead of investing to optimise your website, Google Ads is essentially bidding for every click that Google drives to your website by paying more than your competitors.
5. Google Display Network / Google Shopping
Google Display Network (GDN) Banners works well for brands that want to sell with pictures or videos. These are ad spaces on various websites owned by Google for advertisers to showcase their products to viewers based on website categories. Simply put, if you're selling fishing rods, you can choose all the fishing-related websites and blogs with Google Adsense to show your ads to only those that have an interest in your products. This can also be used as a great retargeting or remarketing strategy to further convince viewers who have previously searched for your brand before.
If you're trying to optimize your website for Google SEO, we'd recommend reading this article first to get started: 3 Ways To Improve Your Google SEO Campaign Right Now! For more on SEO agency topics or SEO-related articles, you can read our SEO blogs here.
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