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6 Digital Marketing Tips and Tricks in 2020 by Best Digital Marketing Agency, Absolute Digital

Updated: Oct 10, 2020

It's 2020 and everyone you know owns a smartphone, tablet, laptop, or all 3!

So as a business owner, you understand that you need to be where your customers are spending most of their time - Online! But how do you grab the attention of an easily distracted social media user who is keener on scrolling through cat videos on TikTok?

Well, here are some tips and tricks that we have compiled for you to maximize your chances of success in this extremely competitive digital world we are currently in:

  1. Agencies will promise the world when they want to get your contract. But be careful when you are choosing an agency to work with because often these contracts last upwards of 12 months or longer. So you would want to look for a reliable digital marketing agency you trust (Read their online reviews sure as: Goodfirms, Shorlist, Clutched. )

  2. Make sure you're using the right tools when strategizing for your campaigns. Some popular tools include Google Analytics and Hubspot. This list shows you in detail the top digital marketing tools you can familiarise yourself with to get started!

  3. Understanding the different platforms and how each of them will benefit your business model before settling on the most suitable one. This article sums up all you need to know about digital marketing. Remember, to dominate the game, you must first understand it's rules and how to master them.

  4. Come up with a proper strategy. More often than not, an inexperienced digital marketer will keep changing their campaign metrics. To be fair, a constant adjustment to optimize the performance will tend to work. However, it is also crucial to focus on the long-term strategy and block out any noise that may result in your campaign running around in circles with no real result. Here's what you need to understand to come up with a strong strategy for your digital marketing campaign.

  5. Hire right. To save costs, most businesses either hire an intern to do their online campaigns or go with the cheapest agency they can find. More often than not they get unsatisfied results and believe that digital marketing is not good. However, if you do it right, digital marketing has the highest ROI compared to traditional marketing simply because with modern technology, you have the power to choose your target audience with just a few clicks! The key is understanding the platform's metrics for your online marketing campaigns.

  6. Lastly, once you have all the basics, it's time to mirror the most successful brands. Here are some examples. More often than not, you can learn a thing or 2 from other campaigns. Why they succeeded, or why they failed. These lessons are free for you only if you're willing to observe and do your research. And that will be your shortcut to a successful campaign!

With these tips, I hope you can better understand what a Digital Marketer does as well as how to create a successful campaign. If you'd like to find out more please feel free to chat us up at

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