6 Reasons why your business should be online
Updated: Dec 13, 2020
If your business doesn’t yet have a digital presence, or you’re in the process of starting your own new business venture and building a website isn’t on your to do list, you could be missing out on the many benefits being online offers businesses of all sizes...
As well as reaching your potential customers, many of whom will be spending many hours online, there are many benefits to building a Strong digital presence. Here are just six of the top ones we’ve gathered for you, if you’re not yet convinced being online is the best thing you can do for your business:
1. Increasing Your Reach
Having a website or appearing on Google Search allows your brand the opportunity to broaden your reach to more potential customers, or lookalike customers to increase your revenue. You already know your business needs to be where your customers are – and that’s being online, especially in today’s work-from-home era. Not only will it be easier for your customers to find you, you’ll be able to reach more of them and communicate more effectively when you create a strong digital presence for your brand.
Not to mention, It’s highly likely that at least some, if not all, of your competitors have an online presence. Potential customers searching for your products or services could very well end up on your competitor’s website.
2. Building Credibility
Once your customers have found your website or online ad, you have another advantage where you are able to control the message in how and what you want these target audiences to see. Having a well designed website also gives your brand instant credibility, customers are more likely to trust your business when they land on your professionally built website.
Being online also opens your business to a world of opportunities to further build on this trust, such as through online reviews and testimonials. All these means you have greater control of your brand online. There are many exciting opportunities to get creative and showcase your brand online, proving to customers why you’re the top choice.
3. Connect With Your Customers
Showcasing reviews of your business is an effective way to demonstrate your credibility and gain customers. Although you can receive great feedback on social media, having a page of your website dedicated to showcasing what your customers are saying about you – and on your products if you opt for an e-commerce shop – is a fantastic way to encourage sales and build trust through communicating with your loyal customers online. Being online allows your brand to instantly connect with the most important group of people - Your Customers.
4. Passive Marketing
Whether you like to check what time the shops open early in the morning, or prefer to search for the perfect gift for your brother in the evening, the internet allows us to shop outside normal opening hours. Having a website allows customers to visit your business 24/7, which means getting new sales even while you’re sleeping or on a holiday. If done right, your digital marketing sales funnel and strong digital presence will allow you to earn passive income through a successful online e-commerce.
5. Appear In Front of The Right People
With customers heading to search engines to find local stores or search for products and services, you could be missing out on valuable customers by not being online. Whether it’s working on some SEO to get your business higher up the search results or making sure you appear on Google Maps, having a strong digital presence is the first step to making sure customers can find your business.
6. Improved Marketing ROI
Having a website is your foot in the door to the world of digital marketing. From paid ads to utilising social media, having a strong digital presence allows you to explore digital avenues that could help you spread brand awareness, reach customers and increase sales more cost effectively than traditional marketing methods. Thus, improving your marketing ROI tremendously...
If these reasons are enough to convince you to get your business online, you can read more articles showing you the benefits of each platforms, and find one that’s most suitable for your business here.
We sincerely hope you find these articles valuable to your business and if it has helped you in understanding how businesses marketing their brand online, please let us know in the comment section and leave us a like below. If you'd like to find read more articles just like this, you can check out our free resources page here.
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