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6 Simple Ways To Increase Online Sales by Certified Digital Marketing Agency, Absolute Digital

Updated: Oct 10


by Absolute Digital

If your business is offering a great product or service, but cannot seem to break through the barrier of your current sales revenue and you are looking for ways to increase your sales, you've come to the right place! In this article, we will be discussing how you can effectively increase sales through online channels, and how you can leverage the available tools to strategise an online marketing plan to increase your digital presence.



Other than spending more money on marketing, which is a no brainer, let's take a look at alternative ways to increase your sales WITHOUT spending more ad budget. Here's a summary of the points we will be discussing in this article:



1. Building Credibility


2. Improve The Buying Process


3. Scale Your Digital Marketing Plan


4. Remind Your Potential Clients


5. Market Your Most Valuable Product (MVP)


6. Simplify Your Business Model



Now that you have a rough idea of how to increase your online sales, let's take a deeper dive into how you can effectively use these pro tips and apply it to your brand for maximum results.


1. Building Credibility


A brand is a name given to a product and/or service such that it takes on an identity by itself. Simply put, to differentiate your business from your competitor's you need a strong brand identity in which your loyal customers and potential new customers can identify your products or services with. For example, Apple's branding is the ease of use and quality, and Samsung's brand image is innovation and affordability.



The direction in which your brand is heading will determine who your target market is and how you can attract, retain and possibly upsell these groups of users.



Rome wasn't built in a day. So invest time, money, strategy, and effort into building credibility. These means don't go for quick "discounts" or "marketing deals" to attract new customers because this growth will not last. Instead, built long-lasting relationships with your client so that they trust your brand. This organic growth will amplify when they spread Word-Of-Mouth (WOM) referrals and leave you genuine positive reviews.



Other than credible review platforms like Google My Business, you can look for additional portals or listings and awards to give your brand more credit.



2. Improve The Buying Process


Improving your buying process is a surefire way to increase your online sales. Unlike traditional sales which on your shop location, time of day, and attitude of the salesperson, your e-commerce brand is working for you 24/7. This means that the easier it is for someone to purchase something or enquire about your services online, the higher chance it will be for them to purchase something.



This means optimising your website on SERP rankings, making your website load faster, and making your website mobile responsive to appeal to a wider audience. If you have already optimised your website and struggle to improve sales, you can try upselling, cross-selling, and abandon cart functions on your website to boost the average sale of each customer.



3. Scale Your Digital Marketing Plan


Make sure that your digital marketing plan is scalable. This means having an effective strategy that is aligned with your campaign goals and objectives, at the same time having the ability to replicate and scale up to different platforms and target audience.



One of the most effective strategies that we have found is creating customised content to different target market to engage and appeal to them. By creating different landing pages, you will be able to control what different target groups see your brand as. For instance, run student deals to people aged between 13 to 22 and time-sensitive deals for people aged between 30 to 40.



4. Remind Your Potential Clients


Take advantage of Google Display Network (GDN) banners and Google Remarketing to constantly remind your potential customers (or those who show interest). This works similar to the abandon cart function where if a user has selected some items on your e-commerce site but did not complete the transaction, abandon cart function will send an automatic email to the user to remind them to check out.



This is especially effective in the airline industry where if you were to click on their ads, they will constantly track and appear ads on different platforms to remind you that you have not booked your trip. It is also proven that remarketing has a 30% higher chance of converting a potential customer.



5. Market Your Most Valuable Product (MVP)


Your Most Valuable Product (MVP), or your best-selling product, should be one that is raking in the most revenue for your business. It should also be the most popular product/service for your brand amongst your customers. To increase your online sales, you can either increase your profitability of each product by reducing cost or increase sales by marketing this proven product to a wider audience.



6. Simplify Your Business Model


Simplifying your business model means making your products easier to understand and therefore easier to purchase. The easiest way to simplify your products is to reduce the number of options. Just like how Apple only have a limit number of products for each category. An added benefit for reducing the number of options is improving backend operations and streamlining your production efficiency. This great concept is first made a success by the Mcdonald's franchise.




If you'd like to find out other ways to improve your digital marketing strategy or increase the ROI of your online campaigns, there are some helpful articles here. Alternatively, you may reach out to us at +65 8892 1290 or email us at hello@absolutedigital.sg



 

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