6 Simple Ways to Increase Website Traffic by Certified Digital Marketing Agency, Absolute Digital
Updated: Oct 20, 2020
These days, having a website is an essential part of your digital presence strategy for your business. But a website is only a platform to showcase your brand online. What's important is potential customers visiting your website, and how to convert them into paying customers. So it is unsurprising that business owners want to increase their website traffic with qualified traffic. Absolute Digital has come up with a list of 6 simple things you can do to increase your website traffic!
1. Web Design Optimisation
Web design is an essential part of your website traffic strategy. Even if I could funnel 1 million unique visitors to your website, if your web design is poorly designed, no one would stay. The key to good web design is UI/UX design.
To start building your website, you can follow some of the best practises for good web design here. Alternatively, you may work with a reliable web design agency to customise a look that is suitable for your business.
2. Organic Ranking
By setting up Google SEO for your website, you are effectively optimising your on-page SEO for Google to recognise your website. Once that's done, off-page SEO optimisation will take some time for Google to rank your website on page 1 depending on the relevancy, credibility and other factors.
3. Paid Ads
Paid Advertisements, also known as Pay-Per-Click (PPC) Ads are the fastest way to increase your website traffic. The most commonly known PPC ad platform is Google SEM which allows your brand top placement on Google's SERP.
Compared with Google SEO, Google SEM directs traffic to your website almost instantly. You need not wait for months on end to see results. However, SEM stops channel new traffic the moment your ad budget expires or if you choose to end your campaign.
4. Social Media Marketing
Another way to increase your website traffic is through Social Media Marketing. These platforms offer unique new users and new potential customers for your business. Platforms like Facebook, Instagram, and YouTube have seen unprecedented growth over the last few years which translates to more impressions if your business has a strong presence there.
5. Increased Digital Presence
It is not enough to run ads and appear on Google's SERP. In 2020, more and more companies want to grab users attention which makes running ads online extremely competitive unless you have a good digital marketing strategy in place.
This means that you will have to appear on as many platforms as possible to make finding your business's products or services easier for potential customers who are searching for you online. One great example is Google My Business listing.
6. Quality Content Network
Besides being on these platforms, your website needs to have a network of quality content publishers to echo the fact that your business is credible in the eyes of Google's algorithm.
This is especially important when you give your website visitors a reason to visit and stay on your website by providing valuable content. If visitors leave your website immediately, Google will determine your website as irrelevant and may hurt your website's Domain Authority (DA).