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- Dec 22, 2020
- 4 min read

9 Things You Can Do Today To Improve Your Online Presence

by Absolute Digital

There are many articles on the internet talking about how to improve your Click-Through-Rate, Cost-Per-Click, Cost-Per-Lead, and many other individual digital marketing campaign metrics. They'll also talk about different strategies on how you can improve your ROI per campaign goal. But the devil lies in the details - If you cannot implement it, chances are your campaigns will not be successful. However, unless you're a marketing specialist in a digital marketing agency, you most likely will not fully understand how these metric works.

In this article, we're going to show you how to increase your digital presence as a business owner, and we've shortlisted some things you can do right now to improve your digital marketing campaign. Here are 9 things you can do today to improve your campaigns:

1. Measure Your Campaigns

The first step is to measure your campaigns. Yes, we did say that you'd not fully understand the CTR, CPL and CPC numbers but these data are crucial for the next step. In order to improve your campaigns, you'd first need to keep track of your campaign performance.

2. Make Sense of these Numbers

The digital marketing sales funnel is a great way of understanding where these data fits into your business model. For instance, if your ad is getting a lot of impressions, and many clicks (high CTR), but you're not getting enough leads, it could mean that your website is the bottleneck. Here's when you evaluate your web design to improve your overall campaign results. Things such as mobile responsiveness and website loading speed may play a more crucial part in your digital marketing goals than you would imagine.

3. Get Feedback

We refrain from assuming what our customers want and instead turn to real data to improve our digital marketing campaigns. The best way is to hear from your direct customers as to what could and should be improved. Granted, not all feedback is accurate but if you do this on a larger scale, you might just see the bigger picture.

4. Jump On The Bandwagon

Not all trends deserve your attention. However, you don't want to be perceived as an outdated brand, losing your foothold in today's competitive market. It's important to stay updated on the latest trends and consider if your business model can leverage these hype to target new audiences or not. If it's not aligned with your business, then find a way around it, or improvise.

5. Get a Second Opinion

Many times, the strategy that worked well in the past might not work as well again today. Less the classic fundamentals of marketing strategies, you'd need to find creative ways to reach out to your target audiences. People, in general, like to see fresh ideas and one that they may be able to relate to the most. Ask for a second opinion from a professional or a peer to get another opinion before you embark on that new campaign strategy.

6. Customise Your Marketing Strategy

With the rise of technology, we now have the ability to customise each campaign for a different target audience. To use this to its maximum potential, we suggest you form a profile of your target audiences and segment them into different groups. Then, run a different campaign for each group, and customise it to get their attention. Nobody likes to see an ad that's not relevant to them.

7. Retargeting

Digital Marketing is not magic. It doesn't mean that if you're doing everything right, you're guaranteed results. On the flip side, it also doesn't mean that if your ads are not successful, it means that it's not suitable for your business. It takes time, effort, and implementing a proper strategy to reach your objectives. How many times do you purchase a new product/service on the first appearance of their ads? Retargeting solves this by showing your ads to the most potential group until they buy from you.

8. Gaining A Stronger Online Presence

The general idea is to remind the customer as many times as possible about your brand or product/service. GDN allows you the opportunity to appear where your customers are at. This could be a popular forum website based on specific groups or a generic news website to target the masses. This would increase the number of times your brand appears in front of the customer to create brand recognition.

9. Look-a-like Audience

After implementing these tips, you'd realise that your campaign will peak and plateau. This is when you reach out to similar target audience profiles with look-a-like audiences or a different platform. The reason why this is the last step is that you would have to first optimize your sales funnel first before replicating its success to another platform. Otherwise, you'd be wasting your time, money, and attention on optimising 2 campaigns on different platforms.

We sincerely hope you find these articles valuable to your business and if it has helped you in understanding how businesses marketing their brand online, please let us know in the comment section and leave us a like below. If you'd like to find read more articles just like this, you can check out our free resources page here.

Thank you for your time we hope you've enjoyed this article. To contact a top digital marketing expert, you may reach out to us at hello@absolutedigital.sg or +65 9662 1919.