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What is Social Video Marketing? by Best Digital Marketing Agency, Absolute Digital

Updated: Oct 20


What is Social Video Marketing?

Social Video Marketing is the use of videos to engage your viewers using online social media platforms. In recent years, it has gained popularity with more and more entrepreneurs and businesses using video marketing on social media platforms such as YouTube, Facebook, and Instagram. These companies have leveraged on the increased the amount of time we spent online to advertise where their target audience (you) is at.



If you're an avid social media user, I'm sure you'll find some of these video ads very familiar...

Photo Credit: Reddit


Appear often enough and these ads can sometimes be quite annoying... However, this is a very clever digital marketing strategy, and let me explain why:



Digital marketing is all about presence. The more attention you can capture, the higher the chances of converting views into leads, and eventually sales. Great marketers know this so they would pay a premium for your attention. The same way traditional marketers pay higher rents for retail spaces in the centre of Orchard Road for human traffic, digital marketers will also pay a premium for the right target audience to see their ads.



The reason why these ads keep popping up on your screen is because you've engaged (liked, commented, or watched past a certain point) with these ads before. The social media algorithm (Facebook or YouTube) learns that you fit their targeted demographics, and marks you as a potential client because you've engaged with these ads before. Soon, a swarm of these types of videos will appear from their competitors as well. This is called remarketing.



As you would already know by now, one of the key benefits of using digital marketing in 2020 is the ability to target the right audience. This translates to lower ad budget (you don't have to spend money to advertise in front of non-potential customers) and increased ROI (those that have seen your ads have a higher chance of becoming your customers because they fit the demographics, of consumer behaviour pattern).



Photo Credit: Oberlo



Overall, if you are going to strategise a digital marketing campaign, you should invest in something that your potential customers love seeing, and translates into good ROI for your business - video marketing.



If you'd like to create your own video marketing campaign, you can reach out to us at hello@absolutedigital.sg or call us at +65 8892 1290. Absolute Digital is Singapore's Top Multi-Award Winning Digital Marketing Agency Providing Certified Google SEO, SEM, Facebook Marketing, Web Design, Copywriting, Photography, and Videography Services to Businesses in Singapore.



Rated highly on Google Reviews (Over 50 5star reviews), Absolute Digital is proud to be the Fastest-Growing Digital Marketing Agency in Singapore. We helped companies strategise and implement their creative visions on the most effective digital marketing platforms depending on their business objectives and goals.



Our Fast-Growing Digital Marketing Agency is driven by passionate thinkers who work closely with each brand to create strategies that produce unparalleled results. We love content and design but thrive on the data necessary to succeed in a digital world.



Read our blog for other useful articles you can apply to your business for instant results!



 

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