All You Need To Know About Google My Business by Best Digital Marketing Agency, Absolute Digital
Updated: Oct 20, 2020
Every business owner knows that a strong presence is key. That is why the rental for retail shop spaces in town are so pricey. However, do you know...
how can you improve your online presence?
Today we will be sharing about Google My Business, and why is this important for your business.
Google My Business is a free business profile...
that lets business owners connect with customers across Google Search and Maps. You can also manage features such as your Contact Number, Website Link, Office Location for Google Maps, Customer Reviews, Opening Hours, and any Updates to your business.
Here's how a Google My Business Profile looks like:
When searching for a company on Google, your Google My Business Profile will appear towards the right-hand side of the search listing page. This profile also links to your profile to Google Maps where your clients can type in your business name without the address and Google Maps will automatically direct them to your location.
Another reason to create your Google My Business Profile is that it will show up on normal listings as well. Although proximity plays a part, there are several ways you can increase the odds of your business listing appearing on search listings too!
Here's how you can create your free Google My Business profile:
1. Sign Up for a free Google Account
Every business name can only be claimed by one email. You will need to verify this later on
3. Update your business info
Once you have claimed your business, you can now edit the information. Although you may edit basic information, certain updates are restricted until Google confirms you are the real owner of this business.
4. Verify your address
To verify, Google will send a verification code to your address to confirm your ownership. This may take up to 10 days. During this period, you can edit information such as Business name, Contact number, Opening hours, and more...
However, some information may not be reflected online yet. This may take a while to reflect even after you verify so it is important to be patient as Google is trying to make sure you are the real business owner to prevent frauds.
5. Connect your website
It is also important for you to link your website as shown in this image. Your Google My Business profile contains basic information about your business and links your location on Google Maps. However, if online users are keen on learning more, they would want to see a professional-looking website that talks more about your brand, as well as the services you offer.
6. Post photos
It is also good to post photos of your business. Google My Business allows you to post your company logo for identification purposes, Exterior photos so that users can recognize your office location and Interior photos. Do take advantage of this to create a good first impression for your online customers by posting high-quality images.
7. Post relevant content
As with any online profile, it is important to keep updated so viewers know that you are still in business. One way you can do so is by posting on your Google My Business profile directly. Because you want to stay relevant, try posting value-added content on your business profile to increase the chances of customer retention.
8. Ask your clients for reviews
The next step is to build credibility. You can easily share the link to get your customer's review. This can be done periodically as an update to your profile as well. You should also engage with them by replying to the reviews and including a link for your customers to write a review on your website.
9. Embed your Google Maps onto your website
Another way to direct traffic to your website from your Google My Business profile is by embedding the link on your website directly. When a user clicks on this, he/she will be directed to your Google My Business profile on Google Maps.
10. Share your Google My Business Profile
Once you are all set up, remember to share your Google My Business profile to your clients so that you can create a stronger online presence. This way, it will be easier for your clients to find you.
Having a strong Google My Business profile is often overlooked by many companies. People tend to focus on Search Engine Optimization (SEO) services, Google Search Engine Marketing (SEM) services or Google AdWords, Google Display Network (GDN) Banners, as well as Web Design. However, do not forget that a strong Google My Business profile can increase your online real estate and create a stronger online presence. The best part is it is a free service provided by Google!
For more tips on how to strengthen your Google My Business profile or strengthen your online presence with digital marketing, do reach out to us at email@example.com or visit our website at www.absolutedigital.sg
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