Benefits of Search Engine Optimization (SEO)
With the rise in technology, you can market your business in a cheaper and effective way. If you are looking for a long-term brand awareness, expanding your target audience and earning more revenue, Search Engine Optimization (SEO) is crucial.
Lets look at some benefits that SEO can help in your day-to-day business
1. SEO Increases Organic Discovery & High-Quality Website Traffic
Organic visibility, leading to increased website traffic, is one of the greatest benefits of SEO. An effective SEO strategy will help deliver your web pages to a relevant audience through relevant search queries. As the user is already looking for what you have to offer, organic visibility drives high-quality traffic to your website without attempting to entice or persuade the visitor.
2. SEO Offers Impressive ROI
When evaluating digital marketing channels, return on investment (ROI) is often a priority consideration, if not the most important. While SEO results take time, a high-quality strategy eventually delivers impressive ROI.
Search engine leads offer a close rate of 14.6%, nearly 12% greater than traditional marketing – however, if your website ranks at the bottom of page two, three, four, or not at all, leads will likely be non-existent. On the other hand, the first Google listing receives 33% of all search traffic. Search engine visibility directly correlates to boosted web traffic and increased revenue, making ROI one of the most significant SEO benefits for many companies.
3. SEO Improves Credibility & Trust
Ranking on the first page of Google boosts credibility among potential clients. Google ranks websites based on dozens of on-page and off-page signals, such as created content, website speed, and mobile usability. While the majority of consumers probably do not consider these signals, users do expect Google to deliver relevant, valuable content first. Most trust the algorithm implicitly, and 75% of users do not move on to page two. Trust is developed on search engine authority and a high-quality product or service that builds credibility among visitors.
4. SEO Provides 24/7 Promotion
Search engine optimization efforts do not stop after work hours. Content does not disappear after a budget runs out, such as with paid advertising. Rankings achieved through SEO promote your website 24/7, taking absolute advantage of the (at least) 60,000 Google searches occurring every second. Once more, SEO is unique because it allows your company to reach users while they’re searching for you – not on a billboard spotted on the way out of town.
5. SEO Targets the Entire Marketing Funnel
Content marketing, driven by SEO, includes a variety of content types targeting every stage of the marketing funnel. While a top-of-the-funnel or middle-of-the-funnel blog post won’t convert initially, content such as this builds brand loyalty and awareness – traits that lead to conversions.
6. SEO Reaches Your Entire Target Audience
SEO is not only for organizations with a single target audience. Search engine optimization is equally effective for companies targeting various audiences, perhaps with the same service. For example, a pool installation company may service homeowners and commercial customers, two separate audiences. SEO allows organizations to reach each audience via intent-driven keyword research. To reach both audiences, separate service pages could be created, one targeting the keyword phrase “residential pool installation services” and the other targeting “commercial pool installation services."
7. SEO Optimizes User Experience
User experience is a critical component of SEO and a significant Google ranking factor. Search Engine Journal explains, “Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.”
A Google user expects to have his or her query answered in moments. A visitor who clicks into a website and is met with a poor user experience – such as mobile incompatibility or a barrage of popups – will likely leave within seconds. High bounce rates tell Google that the web page is not valuable for the user, often resulting in lower rankings.
8. SEO Enhances PPC Success
Paid search engine advertising (PPC) and SEO work well together. Website rankings at the top of paid search results and among first-page organic rankings provide consumers additional opportunities to visit your website and bolster brand credibility. Additionally, SEO data can be utilized to inform and optimize your PPC strategy.
9. SEO is a Long-Term Marketing Strategy
While quality SEO often delivers significant business impact with the first year, SEO efforts will compound over time, leading to increased results for several years. In fact, the magnitude of SEO results and ROI correspond to the budget, effort, and time committed to it. If an SEO company promises instantaneous results, be wary. Implementing thoughtful SEO strategy – such as content creation and on-page optimization – and mastering Google’s algorithm take dedicated time. To see the best results of incorporating SEO into your digital marketing strategy, be prepared to view SEO as an investment with remarkable long-term return.
10. SEO is Key to Search Visibility
We live in an undeniably digital era. Organizations intent on creating an influential brand presence should be visible on the web. However, if you’re not on page one, you’re likely not winning clicks or promoting your brand to anyone. Today, search engine optimization is critical to a thriving brand identity.
About Absolute Digital SEO Agency
If you're trying to optimize your website for Google SEO, we'd recommend reading this article first to get started: 3 Ways To Improve Your Google SEO Campaign Right Now! For more on SEO agency topics or SEO-related articles, you can read our SEO blogs here.
We don't just claim that we are the best, our awards speak for us:
We sincerely hope you find these articles valuable to your business and if it has helped you in understanding how businesses market their brand online, please let us know in the comment section and leave us a like below. If you'd like to find read more articles just like this, you can check out our free resources page here.
Thank you for your time we hope you've enjoyed and found some value in this article we've written. To contact our SEO Agency, you may reach out to us by email at email@example.com or call us at 6908 1919 | 9662 1919.
3. SEO Agency,
7. Google SEO,