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Why is Google The Best Digital Marketing Platform in 2020 by Top Digital Marketing Agency

Updated: Oct 7, 2020

"There are so many platforms out there, how do I find one that is right for my business?"

This is one of the most common questions we get from some of you so today, we would like to talk about what are some of the best digital marketing platforms you can use to engage your potential clients online!

The following are the best digital marketing platforms in 2020:

  1. Google Search Engine Optimization (SEO)

  2. Google Search Engine Marketing (SEM)

  3. Instagram Sponsored Posts (IG)

  4. Instagram Sponsored Highlights (IG Story)

  5. Facebook Content Marketing (FB Business Page)

  6. Facebook Advertising and Leads Generation Forms (FB Ads)

To find out which of these (somewhat confusing) platforms is most suitable for your business, we have compiled a list of pros and cons for your consideration:

  1. Google SEO: Pros: Need-based inquiries - people who are searching for a keyword related to your business or a service/product that you offer already know what he/she is looking for and therefore is more likely convert into a potential client much better than you putting out a newspaper advertisement to everybody regardless of their needs. In the fast-paced society that we are living in today, people want what they want, when they want it. Therefore, the chances of these groups of individuals reaching out to you will also be higher. Cons: High competition - Your competitors will also appear in similar keywords as you just because you are in the same industry. Thus, it is crucial that you send a clear and impressionable message to stand out from the rest

  2. Google SEM: Pros: Much like Google SEO, you do have the same benefits. However, with an added advantage of appearing right on the top 3 or 4 spots when a search keyword is made. A typical Google search layout would include 3 to 4 spots of SEM advertisers followed by Google Maps/Google Business Listings, then the top 10 SEO listings, and lastly the bottom 3 SEM listings again. Cons: Obviously, it will be best to appear on the top 3-4 listings in the perfect scenario but this might cost your business a fortune because it would be highly competitive especially with popular keyword choices that every business wants to appear on. However, the right agency will know how you can optimize every dollar spent and get you the right amount of traffic which doesn't break the bank.

Our hope is that this article will clear the myths and doubts about going online with your business. Do reach out to us if you would like to find out more about the other platforms such as Instagram Marketing, Facebook Marketing, as well as YouTube Marketing. Find out which of these are most suitable for your business and how you can take the next step into the future of marketing! Absolute Digital is committed to growing your business together with you because when you grow, so do we!

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