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Digital Marketing Agency in Singapore vs Freelancer by Top Digital Marketing Agency Absolute Digital

Updated: Oct 20, 2020

Digital Marketing Agency in Singapore vs Freelancer | Absolute Digital

What is Digital Marketing?

Digital Marketing is any form of online or internet advertising to attract, convince, or convert users to purchase your product or service. With the growing number of internet users each year, and the opportunity to have a voice for your brand, digital marketing became increasingly popular in the last decade!

Why you should do Digital Marketing?

Digital Marketing has gathered interests from individuals, and business owners alike. And there's a good reason for this! If done right, digital marketing campaigns will almost certainly reward your brand with the highest ROI in any advertising.

You see, traditional advertising does not have the ability to target your audience. Thus, in the past, brands would cast a huge net out and hoping it catches a fish. Such examples can be seen evidently in newspapers ad and radio broadcasts.

The new era of digital marketing has made targeting your audience simpler and more effective, which brings a better overall ROI. The key is to understand each platform and how to effectively use and manage your digital marketing campaigns.

To do that, you can either learn yourself or hire a partner. Given the increasing market demand for digital marketing, more and more individuals have come out as freelancers as an alternative option to digital marketing agencies.

Today, we will be looking at the difference in hiring a Freelancer vs working with a credited Digital Marketing Agency in Singapore:

Digital Marketer Role

To do that, we need to understand the basic role of a digital marketer, and what makes a good digital marketing partner.

Generally, a digital marketer is responsible for using digital channels to reach their client's specific objective such as generating leads or build brand awareness. These channels include:

  • Website/E-Commerce (Online presence)

  • Social media platforms ( Facebook Page, Instagram, YouTube)

  • Search engine rankings (Google SEO, SEM, Google My Business)

  • Email marketing (Newsletters)

  • Online display ads (Google Display Network Banners)

  • Corporate blogs (Content Marketing)

Beyond this,

A digital marketer must also use measurable analytics to identify weaknesses and find ways to optimize campaign performance.

In this role, you can be responsible for all aspects of a company's digital strategy or just focus on one. Smaller companies tend to work with a freelancer whilst a larger corporation has the luxury to hire the expertise of a professional digital marketing agency with a strong track record and experience of a proven digital marketing strategy.

Freelancers Pros and Cons

Freelancers Pros:

  1. Responsive

  2. More attention if they are managing a few clients

  3. Single Point-of-Contact (POC)

  4. Price competitive

Freelancers Cons:

  1. Less experience

  2. Less capacity to handle multiple campaigns

  3. Limited to the knowledge of that individual

  4. Less efficient

Digital Marketing Agencies Pros and Cons

Digital Marketing Agencies Pros:

  1. Proven track record of a successful formula/strategy

  2. Experienced in more than one platform

  3. Capacity to handle larger and more complicated campaigns

  4. Credited with Google/Facebook partners with access to exclusive data

Digital Marketing Agencies Cons:

  1. Might be more expensive

  2. Might be less responsive

  3. Long-term commitment needed for the strategy to work well

  4. Less risk of defaulting the campaign

Top Digital Marketing Agencies in Singapore

The best digital marketing agencies in Singapore all have something in common. They are all masters in their own domain. To engage the right digital marketing agency, you must first evaluate if that digital marketing agency is credited and if they have got a strong track record of running successful campaigns.


From experience, here's what you should look out for before engaging a digital marketing agency or freelancer:

  1. Responsiveness

  2. Portfolio of successful campaigns

  3. Good understanding of digital platforms

  4. A logical strategy for your business

  5. Good online reviews


To conclude, finding the right digital marketing professional partner is dependant on how much that agency or freelancer understands your market. He/She may understand the metrics on how to run a good online campaign but if he/she does not understand your market and how your potential consumer behavior thinks, it is difficult to capture their attention online without a strong hook.

Your digital marketing partner should speak the language of the consumer and put in place an online sales funnel, acting as your 24/7 online salesperson.

Leveraging on platforms such as Google SEM, Google SEO, Social Media Advertising, and a strong Website Design, a professional digital marketing agency should be able to attract, convince and convert a potential client online with an effective and proven strategy.

Before you decide on which digital marketing agency or freelancer to hire, remember to search for their online reviews to make sure they have a strong record.

To learn more about how you can increase your online presence and implement an effective digital marketing strategy, you can visit our website at www.absolutedigital.sg or drop us a message at hello@absolutedigital.sg

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