Digital Marketing Agency in Singapore vs Freelancer by Top Digital Marketing Agency Absolute Digital
Updated: Oct 20
What is Digital Marketing?
Digital Marketing is any form of online or internet advertising to attract, convince, or convert users to purchase your product or service. With the growing number of internet users each year, and the opportunity to have a voice for your brand, digital marketing became increasingly popular in the last decade!
Why you should do Digital Marketing?
Digital Marketing has gathered interests from individuals, and business owners alike. And there's a good reason for this! If done right, digital marketing campaigns will almost certainly reward your brand with the highest ROI in any advertising.
You see, traditional advertising does not have the ability to target your audience. Thus, in the past, brands would cast a huge net out and hoping it catches a fish. Such examples can be seen evidently in newspapers ad and radio broadcasts.
The new era of digital marketing has made targeting your audience simpler and more effective, which brings a better overall ROI. The key is to understand each platform and how to effectively use and manage your digital marketing campaigns.
To do that, you can either learn yourself or hire a partner. Given the increasing market demand for digital marketing, more and more individuals have come out as freelancers as an alternative option to digital marketing agencies.
Today, we will be looking at the difference in hiring a Freelancer vs working with a credited Digital Marketing Agency in Singapore:
Digital Marketer Role
To do that, we need to understand the basic role of a digital marketer, and what makes a good digital marketing partner.
Generally, a digital marketer is responsible for using digital channels to reach their client's specific objective such as generating leads or build brand awareness. These channels include:
Website/E-Commerce (Online presence)
Social media platforms ( Facebook Page, Instagram, YouTube)
Search engine rankings (Google SEO, SEM, Google My Business)
Email marketing (Newsletters)
Online display ads (Google Display Network Banners)
Corporate blogs (Content Marketing)
A digital marketer must also use measurable analytics to identify weaknesses and find ways to optimize campaign performance.
In this role, you can be responsible for all aspects of a company's digital strategy or just focus on one. Smaller companies tend to work with a freelancer whilst a larger corporation has the luxury to hire the expertise of a professional digital marketing agency with a strong track record and experience of a proven digital marketing strategy.
Freelancers Pros and Cons
More attention if they are managing a few clients
Single Point-of-Contact (POC)
Less capacity to handle multiple campaigns
Limited to the knowledge of that individual
Digital Marketing Agencies Pros and Cons
Digital Marketing Agencies Pros:
Proven track record of a successful formula/strategy
Experienced in more than one platform
Capacity to handle larger and more complicated campaigns
Credited with Google/Facebook partners with access to exclusive data
Digital Marketing Agencies Cons:
Might be more expensive
Might be less responsive
Long-term commitment needed for the strategy to work well
Less risk of defaulting the campaign
Top Digital Marketing Agencies in Singapore
The best digital marketing agencies in Singapore all have something in common. They are all masters in their own domain. To engage the right digital marketing agency, you must first evaluate if that digital marketing agency is credited and if they have got a strong track record of running successful campaigns.
From experience, here's what you should look out for before engaging a digital marketing agency or freelancer:
Portfolio of successful campaigns
Good understanding of digital platforms
A logical strategy for your business
Good online reviews
To conclude, finding the right digital marketing professional partner is dependant on how much that agency or freelancer understands your market. He/She may understand the metrics on how to run a good online campaign but if he/she does not understand your market and how your potential consumer behavior thinks, it is difficult to capture their attention online without a strong hook.
Your digital marketing partner should speak the language of the consumer and put in place an online sales funnel, acting as your 24/7 online salesperson.
Leveraging on platforms such as Google SEM, Google SEO, Social Media Advertising, and a strong Website Design, a professional digital marketing agency should be able to attract, convince and convert a potential client online with an effective and proven strategy.
Before you decide on which digital marketing agency or freelancer to hire, remember to search for their online reviews to make sure they have a strong record.
To learn more about how you can increase your online presence and implement an effective digital marketing strategy, you can visit our website at www.absolutedigital.sg or drop us a message at email@example.com
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