Digital Marketing in 2020, Summary by Certified Digital Marketing Agency, Absolute Digital
Updated: Oct 8
Wow... 2020 is finally coming to an end. What a year it has been. The events that took place has affected people from all over the world and these situations also affected the lives of many. Businesses, small or large, has also been directly or indirectly impacted. To stay ahead of the curve, most businesses are going online, now so more than ever.
There has never been a better time to get yourself educated in digital marketing than now!
After all, business still has to go on, right?
As we approach 2021, Absolute Digital would like to highlight the shifts in the digital marketing industry. These are the changes that we feel have shaped the industry and businesses as a whole the most, and will very likely impact your digital marketing strategy in 2021 and the future. Pay close attention because we are willing to bet that you probably wouldn't know of some of these facts that we're about to mention...
Let's dive in!
Adoption of Artificial Intelligence (AI)
Artificial intelligence will soon be the driving force behind many services and, currently, we already see it implemented in such areas as Basic communication, Product recommendations, Content creation, Email personalization, and E-commerce transactions.
Being in the digital space, we have seen a rise in the number of clients using AI for their websites from basic functions such as AI chatbot, to a complex algorithm to automate certain services and streamline production while simultaneously lowering their costs.
AI has come a long way since the discovery in 1956. However, in recent years, more individuals and businesses have found practical uses for AI and leverage on this tool to increase productivity for their businesses.
According to Techgrabyte:
“Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”
Content marketing continues to be an important component of digital marketing, although there's an increasing emphasis on nuance in content. The quality is always going to matter, but now there's more emphasis on the context and targeting. Google is developing a deeper, more sophisticated understanding of online content, and so, marketers must think carefully about their target market and how they can tailor content more precisely in 2021.
Much of this boils down to the BERT update, released on Google back in 2019. The new algorithm helps the search engine giant get a better understanding of the natural language in user search queries.
Google: “rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”
That being said, Google is getting smarter, and it gives preference to in-depth, accurate, current content that is closely aligned with user intent. Companies must keep this in mind as they create new content for their digital marketing strategies.
On top of that, personalised content seems to be gaining popularity due to its effectiveness in digital marketing campaigns. When you can trigger your potential clients to something specific, such as a user browsing a particular product, and then follow up with a promotional price or demo video in a personalized email, this can be very effective.
This is the most exciting trend in marketing today, bringing together rapid consumer adoption of smart speakers and innovation in search query processing, conversational interfaces and messaging. Engagement marketing was highlighted as a key innovation in the latest Gartner hype cycle alongside Artificial Intelligence, which often fuels it.
"Engagement marketing technologies enable interactions between companies and customers that mimic human dialogue and do so at scale."
by building conversations with your brand and your clients (or potential clients) on your digital platforms, you can have a bigger impact by boosting the relevance and speaking in a more personal tone.
A big part of meaningful and valuable experiences on social media is the way that brands engage with their audience. While sharing posts that you believe your target audience will enjoy is part of maintaining your social media presence, you also need to encourage and cultivate interactions that are more than a simple like or share.
There are a lot of brands out there who seemingly have large social media followings and yet, when you look more closely at individual posts, their engagement levels are almost non-existent. Those brands that are seeing more engagement from their followers are doing so by building communities around their content.
The top digital marketing agencies will know the importance of the above, and how to strategise and effectively run your campaign. Absolute Digital aims to the best digital marketing agency that provides value-added services to our clients by adopting these methodologies into our campaigns to provide our clients with effective and engaging digital marketing experience.
If you'd like to find out more about how you can leverage your brand's digital presence, feel free to reach out to us at +65 8892 1290 or email us at email@example.com