Everything You Need To Know About Google SEO Backlinks | by Absolute Digital, Google SEO Agency 🏆💯
Building strong backlinks are an essential part of your Google SEO strategy. Having strong backlinks to your website increases your Domain Authority (DA) and Page Authority (PA) which tells Google that your website is trustworthy. Your Google SEO strategy will also determine the chances of your website being ranked on page 1 of Google's SERP. For most cases, depending on the competitiveness of your industry, ranking on page 1 of Google might take months. Here's how we have helped some of our clients successfully rank on Google SEO organically with our whitehat backlink strategy.
What are backlinks?
Backlinks are links from one website to a page on another website. Search engines like Google consider backlinks as “votes” for a specific website. Pages with a high number of backlinks tend to have high organic search engine rankings and are therefore seen as a "credible" website. The Domain Authority (DA) of the websites that have backlinks your website is also important. You want to have backlinks from reputable websites and not spam/unrelated websites.
What is Domain Authority (DA)?
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. With a higher DA, it increases your credibility with Google and therefore gives you more visibility on Google's SERP.
Then there is also Page Authority (PA). PA is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Similarly to DA, PA scores range from one to 100, with higher scores corresponding to a greater ability to rank.
If you're interested to find out more ways to effectively increase your DA or PA, you can check out this article on 5 effective ways to increase your DA.
What is White Hat SEO?
White Hat SEO refers to organically boosting your website's ranking on Google's SERP within the guidelines of Google's Webmaster. This includes posting original and relevant content, domain authority (DA), meta tag, mobile responsiveness, and more...
As opposed to Black Hat SEO, White Hat SEO is considered the ethical way of ranking your website on Google. This method is sustainable long-term and would not harm your website's ranking or cause it to be banned eventually.
For more ways to rank your website on page 1 of Google SEO organically, you can read these articles on Google SEO.
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