Google SEO Audit Report
What is an SEO Audit Report?
Technical SEO issues
Website sitemap and server issues
On-page SEO issues
Off-Page SEO issues
User interface & user experience issues
Recommendations and opportunities
Keyword ranking analysis
An SEO audit is a standard procedure that should occur on a regular basis – It is essentially a “health check” for your website, and it looks at your website through the eyes of Google's Bots.
Absolute Digital's SEO Audit Report
Our proprietary SEO Audit report will reveal your website's performance in terms of Search Engine Results Page (SERP) ranking and provides feedback on recommendations to improve based on priority.
There are 5 main factors Google looks at when ranking your website:
On-Page SEO: Optimizing elements on a website.
Links: Other websites pointing to yours.
Usability: If your website is user-friendly.
Performance: The loading and server response time.
Social: Connect your social media accounts.
These 5 factors, once improved, will help boost your website's credibility in terms of Google's algorithm rankings and the result is ranking higher on Google Search.
Importance Of An SEO Audit Report?
Running an SEO audit will flag up any issues that your website has, such as low-speed or issues with site maps. It can also bring up security issues your website may be facing.
Some of these issues can be fixed immediately, however, some will take more time. Don’t be disheartened if you’ve made changes and seen no immediate improvement — in some circumstances, it can take Google weeks to recognize changes.
We recommend performing an SEO audit on a regular basis. External changes can impact the performance of your website, therefore regular maintenance is required.
Search Engine Optimization (SEO) is an industry that's constantly evolving. A couple of years ago, a common SEO practice was to buy links that direct to your page. Nowadays, although link building is still an important feature of any SEO strategy, these toxic links can be detrimental to your search rankings.
An SEO audit can help identify these bad historic practices, which, once removed, will improve your website’s overall SEO.
Once you’ve run an SEO audit and implemented the changes, it’s important to repeat this process on a regular basis.
This not only helps you track your progress in improving your presence in search engines but also gives you a greater idea of what you can do next. After all, SEO is a continuous digital marketing activity.
SEO tools such as AD's SEO Audit Report can help to keep track of progress.
Bonus: As well as running your own SEO audit, run an audit on a competitor or two. It’s a great way to analyze your competition and glean information that you can use in your SEO strategy. Competitive SEO analysis is perfectly acceptable and certainly worth doing.
About Absolute Digital SEO Agency
If you're trying to optimize your website for Google SEO, we'd recommend reading this article first to get started: 3 Ways To Improve Your Google SEO Campaign Right Now! For more on SEO agency topics or SEO-related articles, you can read our SEO blogs here.
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