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What is Reach? by Certified Digital Marketing Agency, Absolute Digital

Updated: 7 days ago



What is Reach?


Reach is defined by the total number of unique views from your online advertisement.

In digital marketing, this can refer to the number of unique users reached in a digital campaign, not the total number of impressions delivered.



Why is Reach Important?


Reach is used to calculate your digital marketing campaigns ROI, such as campaigns on Google Search Engine Optimisation (SEO), Google Search Engine Marketing (SEM), Google Display Network (GDN), Facebook Marketing, and Instagram Advertising.



Your campaign reach contributes to impressions and conversions which directly impacts the overall performance and ROI of your digital marketing campaign. The conversion rate should be between:


2% to 5%

And to achieve better ROI, you can either improve your conversion rate (depending on your industry might be capped at 5% because of the competitiveness) or you could increase your impressions and reach to increase the overall ROI.



How to Measure Reach?


To measure Reach, you will need to take the total number of impressions divided by the total number of average views per unique viewer. e.g. If your online ad has generated over 10,000 Impressions, you should have an average of 4.7% reach (on Instagram). Depending on your industry that number may vary but if you are far from that number it means what your Instagram Ads are not working as well as it should.



How to Improve Your Reach?


Overall, you can calculate the performance of your digital campaign with these simple metrics:

  1. Impressions

  2. Reach

  3. Conversions


But for your digital marketing campaign to surpass expectations and perform at its optimal level, you would need a professional digital marketing strategist who not only understands these data but also knows how to strategize an online campaign that works well in your industry.



This digital marketing specialist should have basic industry knowledge which entails consumer behaviour in your industry, best market practises proven digital marketing strategies, and other skill sets in order to run your digital marketing campaign effectively.



To find out how you can propel your business with digital marketing you can read these articles, drop us an email at hello@absolutedigital.sg or reach out to us at +65 8892 1290.



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