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Help your business stand out with mobile-first video ads on Facebook


Absolute Digital Help your business stand out with mobile-first video ads on Facebook
by Absolute Digital

With mobile-first video ads, engage people where they’re spending most of their time. Short, vertical videos are a great way for you to capture attention and drive more engagement. Plus, Facebook makes it easy to create video ads using photos and videos you already have.



With mobile-first video ads, you can:

1. Drive more engagement

Use mobile video ads to capture more attention than static image ads. Video can help boost brand recall and drive higher overall engagement.


2. Create videos in minutes

Make lightweight videos using simple tools like Facebook’s Video Creation Kit and Mobile Studio. Free templates can help you create a video in minutes, no editing skills required.


3. Design for mobile-first

Reach people where they’re spending most of their time with mobile ads. Communicate effectively with short, vertical videos designed especially for Facebook and Instagram.


Absolute Digital Help your business stand out with mobile-first video ads on Facebook


Best practices for your mobile video ad


Keep your videos short

Keep your video length 15 seconds or shorter so people will watch until the end. Video ads that are 15 seconds or less are also eligible for Instagram Stories and Facebook in-stream placements.


Use vertical or square video

Make sure your image is high-resolution and complements the message in your text. Use bright, contrasting colours and bold backgrounds to catch your audience’s attention.


Capture attention quickly

Put the most compelling part of your video within the first 3 seconds to grab interest. Make sure you also showcase your brand identity right away so people see and remember it.


Design for sound-off viewing

People choose to watch videos with the sound off in many situations. Use text, graphics and captions whenever possible.



Reach your audience anywhere

Today’s consumers spend more time on their mobile devices than they do watching television. Show your video ads where your audience is – right on Facebook and Instagram.



Absolute Digital Help your business stand out with mobile-first video ads on Facebook

Absolute Digital Help your business stand out with mobile-first video ads on Facebook


How to get started

Here’s how to create your next video ad:


1. Create Campaign

Create a new campaign in Ads Manager. Select your objective, audience, placements and optimization.


2. Choose Ad Type

Select Single Image or Video for your ad type.


3. Upload Video

Upload your video in Ads Manager or select Create Slideshow or Create Video to use Video Creation Kit.


4. Edit Video

Click Edit Video to crop or trim the video and customize a thumbnail image. You can also add captions, text overlays and logo overlays.


5. Publish Ad

Finish your ad and publish



Capture more attention with mobile-first video ads today. Learn more



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Absolute Digital Help your business stand out with mobile-first video ads on Facebook

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Thank you for your time we hope you've enjoyed this article. To contact a top digital marketing expert, you may reach out to us at hello@absolutedigital.sg or +65 9662 1919.



Absolute Digital Help your business stand out with mobile-first video ads on Facebook












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