Help your business stand out with mobile-first video ads on Facebook
With mobile-first video ads, engage people where they’re spending most of their time. Short, vertical videos are a great way for you to capture attention and drive more engagement. Plus, Facebook makes it easy to create video ads using photos and videos you already have.
With mobile-first video ads, you can:
1. Drive more engagement
Use mobile video ads to capture more attention than static image ads. Video can help boost brand recall and drive higher overall engagement.
2. Create videos in minutes
Make lightweight videos using simple tools like Facebook’s Video Creation Kit and Mobile Studio. Free templates can help you create a video in minutes, no editing skills required.
3. Design for mobile-first
Reach people where they’re spending most of their time with mobile ads. Communicate effectively with short, vertical videos designed especially for Facebook and Instagram.
Best practices for your mobile video ad
Keep your videos short
Keep your video length 15 seconds or shorter so people will watch until the end. Video ads that are 15 seconds or less are also eligible for Instagram Stories and Facebook in-stream placements.
Use vertical or square video
Make sure your image is high-resolution and complements the message in your text. Use bright, contrasting colours and bold backgrounds to catch your audience’s attention.
Capture attention quickly
Put the most compelling part of your video within the first 3 seconds to grab interest. Make sure you also showcase your brand identity right away so people see and remember it.
Design for sound-off viewing
People choose to watch videos with the sound off in many situations. Use text, graphics and captions whenever possible.
Reach your audience anywhere
Today’s consumers spend more time on their mobile devices than they do watching television. Show your video ads where your audience is – right on Facebook and Instagram.
How to get started
Here’s how to create your next video ad:
1. Create Campaign
Create a new campaign in Ads Manager. Select your objective, audience, placements and optimization.
2. Choose Ad Type
Select Single Image or Video for your ad type.
3. Upload Video
Upload your video in Ads Manager or select Create Slideshow or Create Video to use Video Creation Kit.
4. Edit Video
Click Edit Video to crop or trim the video and customize a thumbnail image. You can also add captions, text overlays and logo overlays.
5. Publish Ad
Finish your ad and publish
Capture more attention with mobile-first video ads today. Learn more
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