How Long Does Google SEM Take to Set Up? by Certified Digital Marketing Agency, Absolute Digital
Updated: Oct 20, 2020
You've read all there is to know about Google's Search Engine Marketing (SEM), and now you are finally ready to start marketing your business online! So you want to know how long does it take to get started, and what are the steps you need to do to set up an effective Google SEM campaign...
Typically, it would take you around 30 to 45 minutes to set up your Google Ads account.
However, before you begin, you will need to read this article to understand the basics of what you should expect when setting up your Google Ads Campaign.
When you're ready, you can head to Google AdWords to create your Ad account here!
How to Set-Up your SEM Campaign?
In order for you to run your Google SEM campaign, you'll need to do the following steps:
1. Create a free Google AdWords account
2. Set your campaign Objectives
3. Set your ad budget
4. Keyword Analysis (use Google Trends to see search volumes)
5. Link to your website or landing page
6. Write your Ad Creatives
7. Connect with Google Analytics to track your campaign performance
8. Analyze your ad campaign and improve results
These are the basic steps for anyone to create a Google Ad account. In order for you to create an effective Google SEM campaign, there's more to this... read on to find out what else there to know before you create that Google AdWords account!
How Long Should My SEM Campaign Last?
Once you've created your Google AdWords account, you can now start on your Google SEM Campaign or Ad Campaign. By now, your Ad Campaign should have an objective and an ad budget. But how long should you keep this campaign going for? And when should you end this campaign or pause it?
Although it is possible to pause or permanently stop your ad campaign, it is advisable not to. Google rewards ad campaigns that have either a big budget or is running for the longest time. If you have a big budget, naturally you will have more options (GDN, YouTube, etc...) and if you're running your campaign for a long time, Google tends to prioritize your campaign towards a brand new ad campaign.
If you have to pause your campaign, I would suggest lowering your ad budget instead. Then whenever you are ready, you can bring back your budget again. This would avoid the pitfall of pausing or stopping your campaign and then creating a new one later on.
You should run your SEM ad campaign for as long as you want to keep a strong digital presence.
What To Do After My SEM Campaign is Running?
Now that your SEM Campaign in up and running, you will need to properly maintain, track, and analyze it. At this stage, you need to create and set up your Google Analytics account and link it to the website or landing page your ad campaign is directing users to. With Google Analytics installed, you are able to track the performance of your ads.
Here's an example of Absolute Digital's Google Analytics Data:
To make sure that your SEM ad campaign is performing at an optimal level, you should consult a digital marketing specialist to guide you in the right direction. This would help save your time, effort, and cost. Rather than experimenting with a trial and error method, you should be using proven digital marketing strategies to help increase your digital presence and improve your overall campaign ROI.
How to Increase My Google SEM Campaign ROI?
To increase ROI, you first need a good understanding of the data from your SEM ad campaign. Terms such as Reach, Impressions, and Conversions are crucial to identify which part of your SEM campaign is the weakest link so that you can strategise and improve on a focused area.
Because every campaign is different, we will take a look at some of the most common SEM campaign mistakes and how to fix them:
Relevancy - When your SEM ad text does not match that of your website or landing page, you would have a low relevancy score. You should write an ad text which is relevant to your website or landing page to target the right audience.
Website Sitemap - When your sitemap is not properly built, Google's algorithm will have a hard time crawling your website to find the information it needs to find, which decreases your Domain Authority.
UI/UX - User Interface and User Experience also play a part in optimising your campaign. Examples of good UI/UX would be a mobile responsive website, SSL secure hosting, and fast loading speeds.
Poor Keyword Planning - Using short-tailed keywords often result in your ads not showing. Rather, you should aim to rank for long-tailed keywords first, then subsequently shift to shorter keywords who are more competitive. Negative keywords are also important to focus your campaign on the right target audience.
Ad Extensions - Having ad extensions is a great way to increase your digital footprint on Google's SERP. It also creates an additional Call-To-Action (CTA) button, increasing their chances of engaging with your business.
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