How To Build A Website In 2020 by Certified Digital Marketing Agency, Absolute Digital
Updated: Oct 20
In 2020, there are various ways one can go about designing and building a website. Here, we take a look at the most suitable platforms to build a website for your business. Step-by-step beginners guide into how to build your own website.
Before we begin, here's what you need in order to start:
Let's Dive in...
1.Choosing the right name
A name is probably the most crucial factor you need to decide when it comes to having a website. Whilst others might tell you otherwise, we know for sure that the online space is getting more competitive every single day. If you were to build a website without having a strong identity, you would most likely drown in the sea of websites with similar names and your customers cannot find you!
Choose a name that resonates with your brand identity, but also include some hints of what you do. For instance, "Jasmine's Jewels", not just "Jasmine's". As you can see, the perception of what this business does it already very different. You'll also run the risk of having a similar name with someone else if it is too generic.
2. Getting your domain
There are no right or wrongs in choosing a domain name. However, some things to take note of are: to Pay a direct fee and not to overpay for a reserved domain name. Some people will buy a domain name just so that they can resell it to the highest bidder. And to Renew your domain when it is due. Normally, this happens annually or once every 2 years but once your domain is expired, someone else can snap it up.
3. Web Hosting
Now that you have secured a name and domain for your website, it's time to connect to the mainframe of the internet, hosting. Web hosting allows your website address (domain) to connect with the internet. That way, anyone that types in your domain name can have access to the content you put through that domain name e.g. a website.
Web hostings are usually renewed annually, as with your domain. It is important to find a reliable hosting partner because if their hosting servers are down, so will your website be. There are several types of hosting such as Local Hosting, and Cloud Hosting.
4. Choose a website platform
Choosing the right website platform is very important. This is considered the base of your website and everything you do from here will depend on the limitations of that platform. Take for example you have already build your new website and you want to rank yourself on Google SEO or Google SEM. You find out that your website doesn't meet certain requirements, so you will have to redo on a different platform that does.
The Content Management System (CMS) is also an important deciding factor when considering your website platform. This CMS is the user interface that you will be using whenever you want to edit your website or post new content.
Some of the most popular CMS are:
5. Email set-up
Once you have everything set up, you will need to create your email address. this would be firstname.lastname@example.org so that your email address is linked to your new website and domain name.
To link your email, you will need access to your Domain Name System (DNS). This works like the phone book of the internet, telling where your email should be directed to. To access your DNS you simply need to visit your hosting provider and hit "Manage DNS". That is where you enter your new email domain name. Once connected, send a test email to make sure everything is working and you're all set!
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