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How To Choose A Reliable Web Design Agency? by Top Digital Marketing Agency, Absolute Digital

Updated: Oct 20, 2020

by Absolute Digital

Choosing a reliable Web Design Agency can be a daunting task. You've probably heard horror stories about how someone engaged a web designer that went wrong because of poor design, bad after-sales service, or delayed or incomplete projects that need to be redone altogether. Well, these occurrences are more common than you think. This is simply because web designers tend to over-promise results which, you guessed it, results in under-delivering.

In fact, just a few days ago, we've come across this article on Facebook that showed a customer taking to social media about a dispute that occurred with his web designer. Here's the article:

Source: Facebook

(disclaimer: Absolute Digital is in no way affiliated with the client nor the web designer)

This clearly shows the lack of understanding of the client's expectations and the web designer's ability to deliver as promised. We understand our clients just want to create a website that reflects their business online. A platform that represents their business to potential clients and it shouldn't cost a bomb to customise it the way you want it to. So we've helped to solve this question on How To Choose A Reliable Web Design Agency.

1. Their Website

Don't judge a book by it's cover...

...is unfortunately not applicable in this situation. Potential client's judge your brand based on their first impression - your website. If your website is slow, or poorly designed, it will be the first indication of your brand.

2. Experience

Experience means having the ability to recreate stunningly designed websites for any brand without losing the practicality and functionality the website serves in the first place - also known as UI/UX design.

3. Reviews

Every company will toot its own horn. But what separates a great company from a good one, is what their clients say about them. Trusted review sources such as Google Reviews will show genuine customer experiences with the brand and should be used to check the quality of web designer you are considering to work with before engaging them.

4. Responsiveness

Time = Money

If your web designer is always Missing In Action (MIA) or simply overwhelmed with other projects to entertain your enquiries, it is scary to trust them with your website. Imagine running e-commerce and when your website crashed during a massive online promotion. Every minute your website is down you are losing potential customers and huge amounts of money. Not to mention the marketing costs to drive customers to your website and opportunity cost... these could all add up.

Naturally, you'd want to be working with a reliable agency that can effectively solve any potential issues with your website whenever something like this unexpectedly happens.

Sure, your website could be slightly more expensive then if you were to go to a freelancer, but if your business is important, reliability should take priority instead of upfront costs. The only ones who should engage a freelancer are if you're a start-up with low capital (then update your website in future) or if your website doesn't reflect your brand (a secondary website).

5. Knowledge

Being a jack of all trades and a master of none...

Some web design agencies believe that by marketing themselves as "experts" in as many web design and web development platforms like WordPress, Magento, and others is a way to attract more customers. In reality, no one agency can master all platforms of web design.

It's important to narrow down what are the main priorities of your website (e-commerce should be security and payment, business websites should be mobile responsiveness and fast loading speeds) and find a web design agency that is the best in creating websites using that platform.

6. Services

As a business owner, you should be looking for a web design agency that can offer a full suite of solutions. Instead of having multiple options for web designing platforms for you to choose from, find an agency that understands your business and can offer value added suggestion on which is the most suitable platform.

If your web design agency is professional, experienced, and reliable, they will also be able to advise you on how to take your digital presence to the next level by increasing your reach with proper digital marketing channels such as Google SEO, Google SEM, Google GDN, and other platforms.

If you'd to revamp your existing website or create a brand new web design, feel free to contact Absolute Digital at +65 8892 1290 or drop us a friendly email at hello@absolutedigital.sg for more information.

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