How To Drive More Engagement With Short, Vertical Video Ads On Facebook, by Absolute Digital
Today, people are spending even more time on their mobile devices, and they engage with video 5x longer than static content. With mobile-first video ads, you can capture attention and drive more engagement directly on Facebook and Instagram. Facebook Videos are by far the most effective way for brands to connect with their audiences today. To make sure that your team is well equipped with updated knowledge on Facebook Video Marketing, we've written this article for you to better understand how you can leverage on this unique platform to achieve your digital marketing objectives...
"According to Databox, Videos are better for views, engagement (likes and comments) but images are actually better for clicks. People will watch videos and spend more time watching your ads but images are more easily scannable. When scrolling, people will decide within 3 seconds if they want to click your photo ads whereas it will take them more time when it comes to videos.” - Article
To create video ads for a mobile-first audience, follow these tips:
1. Keep your videos short
Make your video length 15 seconds or shorter so people will watch until the end.
2. Use vertical or square video
Most people hold their phones vertically so choose a vertical or square aspect ratio. Try 4:5 vertical video ads for Facebook and Instagram feed, or create 16:9 vertical videos for Facebook and Instagram Stories.
3. Capture attention quickly
Put the most compelling part of your video at the very beginning to grab interest. Do this within the first 3 seconds.
4. Design for mobile-first
Reach people where they’re spending most of their time with mobile ads. Communicate effectively with short, vertical videos designed especially for Facebook and Instagram.
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