How To Optimise Google My Business Listing in 2021
Many times, experts will tell you how to optimise your Google Ads or Google SEO to rank highly on the Search Engine Results Page (SERP). However, they overlook the single most basic step of establishing a stronger online presence - Your Google My Business Listing.
What is Google My Business Listing?
Google My Business or GMB helps businesses set up a free Business Profile on Google and connect with new potential customers and optimise their digital presence across the internet. You can claim or create your business listing in just a few easy steps and, once you’ve verified that you own the business, you’re ready to start making the most of your profile.
Here are some simple ways to optimise your profile to ensure you’re getting maximum value from it:
1. Provide as much information as possible
2. Make it easy for users to contact you
3. Regularly update and improve your profile
4. Take advantage of category-specific features
When searching for a company on Google, your Google My Business Profile will appear towards the right-hand side of the search listing page. This profile also links to your profile to Google Maps where your clients can type in your business name without the address and Google Maps will automatically direct them to your location.
Another reason to create your Google My Business Profile is that it will show up on normal listings as well. Although proximity plays a part, there are several ways you can increase the odds of your business listing appearing on search listings too!
However, not enough businesses take full advantage of its impressive features because they either do not see the importance or don't know how to optimise their GMB listing. Here, we’re going to share 10 optimization strategies for your GMB listing:
1. Claim your Business Profile
2. Complete every section of your Google My Business account (including photos of your office/products/services)
3. Update your latest contact information
4. Write a complete “from the business” description (with links to your website/socials)
5. Publish Google posts weekly (Events/Announcements)
6. Upload new photos weekly
7. Answer questions
8. Collect and respond to reviews from your clients
9. Set up messaging
10. Maintain your Business Profile
With these optimizations, you can turn your GMB listing into the best free customer acquisition tool you didn’t know you had. If you'd like to know how to claim your GMB profile, you may want to read this article here.
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