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How To Rank On The First Page Of Google? By Singapore Google SEO Marketing Agency, Absolute Digital

by Absolute Digital

There are several ways you can rank your website on page 1 of Google's SERP. Absolute Digital is Singapore's fastest-growing digital marketing agency and we've set out to clear digital marketing myths with hard facts in our blog articles. In this article, we'd like to show you the different ways you can rank your website on page 1 of Google. Some of these are free and some require ad budget.

Free Listings:

1. Google Search Engine Optimisation (SEO)

Google SEO is an organic ranking of your website based on the user's searched keywords on Google. There are 2 types of SEO which you need to take note of, mainly On-Page SEO and Off-Page SEO. Google SEO listings are usually found on the middle 10 listings of any keyword search on Google SERP. To learn more on how you can optimise your website for Google SEO, I recommend you read this detailed article explaining what Google SEO is and how you can rank on page 1 of Google using SEO.

2. Google My Business Listing

Google My Business is a free online business profile provided by Google that lets business owners connect with customers across Google Search and Maps. You can also manage features such as your Contact Number, Website Link, Office Location for Google Maps, Customer Reviews, Opening Hours, and any Updates to your business. To claim your Google My Business Listing profile, you first need to verify your business address with Google and then you can set up your My Business Listing for free. Click here to see how you can get started with Google My Business Listing for free.

Paid Listings:

3. Google Search Engine Marketing (SEM)

Google SEM are paid listings on Google that usually appear on the top 3 or 4 positions as well as the bottom 3. These paid listings works through keyword advertising. This means that they will show listings from the most relevant websites when a user searches for a keyword. Google Search Engine Results Page (SERP) caters to an average of 7 listings (on page 1) for every keyword. Therefore, it is important for you to select the keywords that are not only relevant to your business but also has enough search volume on Google before you being strategizing your SEM campaign.

4. Google Display Network (GDN)

Google GDN is ad banner spaces on various websites that are owned by Google. For instance, you can target the local newspaper's website if you'd want your ads to be seen by the general public and you can narrow down to your target audience by choosing specific websites that your audience is most likely to visit.

GDN can help you capture someone's attention earlier in the buying cycle. You can show your ads in front of potential clients before they start searching for your products or services, which can be key for your overall advertising strategy. You can also use retargeting/remarketing to remind your potential clients of what they are interested in if they have previously visited your website. 

Now that you know how you can rank on page 1 of Google, you read these in-depth articles on how exactly you can optimise your website according to Google's algorithm. For more information about ranking your website on page 1 of Google, you may contact the Top Digital Marketing Agency, Absolute Digital by email at hello@absolutedigital.sg or call us at +65 8892 1290.

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