How to set up a YouTube Advertising account? by Top Digital Marketing Agency, Absolute DigitaDigital
Updated: Oct 20, 2020
Naturally, when you advertise online, you want to appear in front of as many people as possible, as well as the right audience. So how can you advertise on Youtube, and how much will it cost?
Quick Answer: The average YouTube ads Cost-Per-View (CPV) is around $0.01 to $0.03, and the views that you generate will count towards your overall YouTube viewer count. That brings your average cost of reaching 100,000 viewers is around $2,000.
Types of YouTube Ads
YouTube offers a variety of ad formats. These include:
Display ads – these appear to the right of the feature video, above the video suggestions list – on the desktop platform only.
Overlay ads – these are semi-transparent overlay ads that appear on the lower 20% of your video - on the desktop platform only. These can be either image or text ads
Skippable video ads – the most common type of YouTube ad. These are the ads you see before during or after a video which a viewer can skip after 5 seconds
Non-skippable video ads – these are video ads that viewers must watch before they can view the main video. There is an extended version, with 30-second ads, but YouTube is about to phase these out due to their unpopularity. Non-skippable videos are more typically 15-20 seconds in length.
Bumper ads – these are non-skippable videos up to 6 seconds which a viewer must watch before seeing the main video
Sponsored Cards – these provide content relevant to the video, for example, products featured in the main video
Targeting Your Ads
Similar to Facebook Advertising, targeting the right audience is very important. To increase your ROI and run an effective social marketing campaign, you will need to identify the right audience by placing your ads on relevant video contents.
For instance, if you're selling scented candles, you should be targeting videos such as "How to DIY your own candles" or "room renovation ideas". Viewers of these type of videos have a higher chance of purchasing from your brand as opposed to other videos types, therefore bringing your Cost-Per-Lead (CPL) lower, and increasing your overall campaign ROI.
Creating your YouTube Ad
Creating your Youtube Ad is simple. Depending on your expectations how you advertise on YouTube will differ. YouTube advertising can be used to build brand awareness, influence the buying decision, grow sales, or increase brand loyalty. Video advertisements on YouTube can be used to drive these objectives in the following ways:
Build Brand Awareness
Introduce your product to people who do not know much, or anything, about it yet. Target people who are interested in similar products and areas to you so you know there are commonalities.
Influence the Buyer Decision
Videos that justify why your product is the best option for your customer, including hard evidence to back it up, convert the best so capitalize on it.
Branch out to lookalike audiences that you have never targeted before and test new tactics. Research ways to link your product to others and start growing sales.
Increase Brand Loyalty
Invite your customers to talk about your product in your videos and show prospects that you provide the best products and services in the business.
To understand more on how you can get started on creating your Youtube ad, you can read this step-by-step article.
Tracking Ad Performance
In a few easy steps, your video ad will be up and running. Although your ad will appear on YouTube, you'll manage your campaign using Google Ads, an advertising platform used by businesses running ads on Google and its advertising network – which includes YouTube.
For a step-by-step explanation on how you can track your Youtube ads, you can read this article here.