How to Set-up Google SEO for my website? by Top Digital Marketing Agency, Absolute Digital
Updated: Oct 20, 2020
Google SEO is one of the basic forms of digital marketing. By optimising your website for Google's SERP, your potential customers will find it easier to search for your business online, and there is a high chance you can tap into new market audiences as well. So, most businesses will start with Google SEO as part of their digital marketing strategy to expand their digital presence.
We wrote this article in hopes of helping business owners rank their website on page 1 of Google organically, helping them build a larger online presence. To optimise your website on Google SEO, you will need to do the following:
1. Mobile Responsive Web Design
Whilst having a great design for your website is crucial, Google also takes into account who can view your website, and from which devices. With the rise of mobile users, it is estimated that...
by 2025, 72% of all internet users will solely use smartphones to access the web.
This means that for Google to determine your website is widely accepted by all viewers, your website needs to be mobile responsive to fit all devices.
2. Web Security
To protect against potential vulnerabilities such as malware and viruses, Google expects your website to have a strong and secure connection with your hosting server. This helps to provide a better overall user experience for those visiting your website. Without a secure hosting, your website may be compromised with spam content irrelevant to your business, proving to be a frustrating experience for the end-user.
3. On-Page SEO
On-Page SEO consists of quality and relevant content that are within your website. By optimising your on-page SEO, it allows Google's algorithm to easily navigate through your website to find the relevant content from the right page. This includes having well-structured sitemap telling Google how to do that.
The full list of how to improve your on-page SEO can be found in this article.
4. Off-Page SEO
Off-Page SEO is the optimisation that occurs outside of your website. These include having an effective link building strategy that helps increase the credibility of your website. Say if a reliable website links to your website as a source or reference, this tells Google that your website is also reliable.
It's important to find relevant and credible websites such as government, news agencies, or education websites that already have a high domain authority (DA). To read the full list of on-page SEO optimisation, this article might help.
Social media accounts also play an important part in increasing the value of your website to rank on page 1 of Google. You may create a Facebook Business Page and Instagram Business page and link them to your website to have a broader audience for your message.
For instance, whenever you post any updates about your brand, you can also post across all these platforms to reach out to more potential customers and keep your online platforms active. This tells Google that your brand is still in business and not dormant.
6. Page Loading Speed
53% of visits are abandoned if a mobile site takes longer than 3 seconds to load.
The loading speed of your website contributes significantly to the user experience of your entire website and its perceived brand efficiency. You can improve your web design by using these simple tips and tricks here or follow the top web design trends of 2020.
Overall, ranking your website on page 1 of Google using Google SEO is a long and arduous process if you're doing it alone. Aside from knowing what you should do, you should also find a reliable digital marketing expert to help strategise your online presence so you can focus on growing your business.
This article is meant to help you identify the areas for improvement for your website and lets you easily fix these with our "Website Hacks". Once you have optimised your website using these methods you will have a headstart when you work with a Google SEO expert. This professional SEO expert will be able to analyse your website's areas for improvement and how you can best optimise your website for Google.
To get a free website analysis and talk to a Google SEO expert on how to improve your website's ranking on search engines, you may reach out to us at +65 8892 1290 or drop us an email at firstname.lastname@example.org
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