How to stand out with Facebook mobile-first video ads
With mobile-first video ads, you can engage people where they’re spending most of their time. Short, vertical videos are a great way for you to capture attention and drive more engagement. Plus, Facebook makes it easy to create video ads using photos and videos you already have. In 2022, you can leverage Facebook's video ads to drive more engagement, create easy short videos, and capture the growing mobile user's attention.
Video has become one of the most effective ways to connect with customers on mobile, but in order to capture attention, it’s critical to adopt a mobile-first strategy to create video ads that fit seamlessly into the mobile content consumption experience.
The power of mobile-first creative
To create compelling content, you need to ensure your assets are viewer-friendly, especially on mobile.
Facebook Ads has found that the consumption of content in the mobile feed is frequent, fast, and often sound-free.
Anticipating how users will engage with your videos and creating that ideal viewing experience for them, will increase the opportunity for your brand to reach them with relevant messages.
The Benefits of using Facebook's mobile-first video ads:
Drive more engagement
Use mobile video ads to capture more attention than static image ads. Video can help boost brand recall and drive higher overall engagement.
Create videos in minutes
Make lightweight videos using simple tools like Facebook’s Video Creation Kit and Mobile Studio. Free templates can help you create a video in minutes, no editing skills are required.
Design for mobile-first
Reach people where they’re spending most of their time with mobile ads. Communicate effectively with short, vertical videos designed especially for Facebook and Instagram.
Learn how to create mobile-first ads in minutes. No editing skills are required.
What you need to get started with Facebook Mobile-First Video Ads.
1. Video Creation Kit
The Video Creation Kit enables you to turn existing image and text assets into mobile-optimized videos framed in 1:1 for feed environments or 9:16 for stories on Facebook and Instagram.
The Video Creation Kit has four templates all designed with your business goals in mind. The templates are found in Ads Manager within the single video and slideshow formats and are also available under Publishing Tools on your brand’s Facebook page. The templates make it easy to create effective mobile video ads that follow a performance-optimized story arc. Choose to:
Promote a product (6 seconds): Focus on a key product to generate interest and sales.
Sell multiple products (6 seconds): Show a selection of products, promote a special offer and drive sales.
Show product benefits (15 seconds): Highlight product features, use case studies or explain how a product works.
Drive product discovery (15 seconds): Bring your brand to life and share what makes your product unique.
Businesses are already using our Video Creation Kit to easily create video ads that drive results.
2. Video cropping
Our new video cropping tool helps you easily optimize the framing of your video ads by cropping videos to our recommended aspect ratios within the ad creation flow. You can crop your video ads to 1:1 and 4:5 for feed, 16:9 for in-stream, and 9:16 for stories. Cropping your video ads to the recommended aspect ratios will help your ads fit seamlessly into the ways in which people are consuming content in different environments.
3. Simple video creation tools
And for advertisers creating ads directly from their business Page, specifically on mobile, our new simple video creation tools help you quickly create templated videos from Page assets such as photos and company logos. This tool provides an effective and easy way to create eye-catching video ads that look great on mobile, without major investment, in-house skills, or additional assets. Simply select the animate option when boosting a post and a video will automatically be created for you. From there, you can use the video as created or customize it to suit your business needs.
These new tools are part of our ongoing effort to support businesses of all sizes and empower marketers to create effective ad campaigns built for the ways people are consuming content.
If you're keen to start your Facebook Mobile-First Ads, you can also check out this article from Meta: Best Practices for Mobile Video Ads
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