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🎯 Industry Average CPC and CTR for Digital Marketing Campaigns | 🏆 Absolute Digital, SEO Agency 🎯


by Absolute Digital

Have you ever wondered how your digital marketing campaign fairs compared to your competitors? What is considered a great digital marketing ROI, and how can you increase the effectiveness of your campaigns? Well, many agencies will tell you that their campaign is the best performing and that the results that you achieved are great. But is it really that good? In this article, we take a look at the industry average Cost-Per-Click (CPC) and Click-Through-Rate (CTR) for digital marketing campaigns running in 2020.



According to our research the following benchmarks for Google Ads by industry, for both, Search and Display, running on mobile devices:


  • Average Mobile Click-Through Rate (CTR)

  • Average Mobile Cost per Click (CPC)



In this post, you’ll find averages for each of these metrics across eighteen industries: Arts & Entertainment, Automotive Service & Repair, Business Services, Computer & Electronics, Construction, Education, Finance, Hair Salons, Healthcare, Home & Garden, Internet & Telecom, Law/Legal, Consulting, Manufacturing, Nonprofits, Retail, Transportation, and Travel & Hospitality.



Let’s take a closer look at each set of industry average spent on Google Ads below...



Industry Average CPC for Google SEM Campaigns



Industry Average CTR for Google SEM Campaigns


Image Source: Wordstream


If you'd like to find out more about how to optimise your Google Marketing campaign or get started with digital marketing, feel free to check out our free resources page here.




We sincerely hope you find these articles valuable to your business and if it has helped you in understanding how businesses marketing their brand online, please let us know in the comment section and leave us a like below. If you'd like to find read more articles just like this, you can check out our free resources page here.



Thank you for your time we really hope you've enjoyed this article. To contact a top digital marketing expert, you may reach out to us at hello@absolutedigital.sg or +65 8829 1290.















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