🎯 Industry Average CPC and CTR for Digital Marketing Campaigns | 🏆 Absolute Digital, SEO Agency 🎯
Have you ever wondered how your digital marketing campaign fairs compared to your competitors? What is considered a great digital marketing ROI, and how can you increase the effectiveness of your campaigns? Well, many agencies will tell you that their campaign is the best performing and that the results that you achieved are great. But is it really that good? In this article, we take a look at the industry average Cost-Per-Click (CPC) and Click-Through-Rate (CTR) for digital marketing campaigns running in 2020.
Average Mobile Click-Through Rate (CTR)
Average Mobile Cost per Click (CPC)
In this post, you’ll find averages for each of these metrics across eighteen industries: Arts & Entertainment, Automotive Service & Repair, Business Services, Computer & Electronics, Construction, Education, Finance, Hair Salons, Healthcare, Home & Garden, Internet & Telecom, Law/Legal, Consulting, Manufacturing, Nonprofits, Retail, Transportation, and Travel & Hospitality.
Let’s take a closer look at each set of industry average spent on Google Ads below...
Industry Average CPC for Google SEM Campaigns
Industry Average CTR for Google SEM Campaigns
Image Source: Wordstream
If you'd like to find out more about how to optimise your Google Marketing campaign or get started with digital marketing, feel free to check out our free resources page here.
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