International Google SEO | 2021
1. Can people from overseas see my website listing if I optimize for Google SEO in Singapore?
Geo-targeting is an extremely important part of SEO, and also an integral one at that. There are a few basic SEO techniques that you must always, and by default, deploy to optimize your website. But there are also a few other advanced SEO techniques and strategies that you must learn and implement to get better results.
What is Geo-Targeting? Geo-targeting, in the simplest terms, is the process of understanding the geography of your users and delivering content or advertisements to them on the basis of the same.
Geo-targeting allows you to understand who your target audience should be and the strategies that you must deploy to reach out to them. It helps you target the right keywords based on location; for example, Singapore and assists you in designing your SEO campaign in that way.
So, with the help of geo-targeting metrics, you can rank better for the searches involved in Singapore.
Geo-targeting happens to be one of those strategies that help you to identify the needs of your users from a specific location and optimize your website in the same way.
Identifying what works and what does not is imperative to put a working and efficient SEO campaign in place. That is how you can target more people and have a better reach for your business.
2. Will my domain affect my Google SEO ranking? (.com, .com.sg, .sg)
Your domain extension has no effect on your search results ranking. The only exception is country-code top-level domains, such as .sg, .my and .cn. These domain extensions will significantly affect your website’s ranking on a geographical search level. For example, if you have a .sg domain extension and your users are searching for your website from Singapore, then your website will be given a higher placement.
But while the domain extensions have little to no significance, there is a psychological effect that cannot be ignored. Users are most familiar with the .com, .sg, and .com.sg domain names. These domain extensions project more trust and credibility than other extensions.
Extensions like .biz and .info are, unfortunately, often favored by spammers. In order words, choosing the wrong domain extension could associate you with low-ranking websites. People will be more skeptical about clicking on your link. This could negatively impact your SEO.
In summary, your website domain name is similar to your home address, and your SEO campaign is similar to your home itself. The address (your domain) doesn't make the house look nicer in any way but instead focusing on building a strong foundation for your house (SEO) is more important.
3. What kinds of backlinks are considered high quality?
Backlinks are links from one website to a page on another website. Search engines like Google consider backlinks as “votes” for a specific website. Pages with a high number of backlinks tend to have high organic search engine rankings and are therefore seen as "credible" websites. The Domain Authority (DA) of the websites that have backlinks to your website is also important. You want to have backlinks from reputable websites and not spam/unrelated websites.
In order for your website to rank on Google Search Engine Optimization (SEO) organically, you will need a strong SEO. The goal will be to increase the DA of your website so Google will know that you are relevant and credible.
There are various factors when it comes to increasing your DA. This article talks about how you can improve your Google SEO ranking. Building a backlink is one of the strongest ways you can achieve that.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. A higher DA, increases your credibility with Google and therefore gives you more visibility on Google's SERP.
Then there is also Page Authority (PA). PA is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Similar to DA, PA scores range from one to 100, with higher scores corresponding to a greater ability to rank.
If you're interested to find out more ways to effectively increase your DA or PA, you can check out this article on 5 effective ways to increase your DA.
About Absolute Digital SEO Agency
If you're trying to optimize your website for Google SEO, we'd recommend reading this article first to get started: 3 Ways To Improve Your Google SEO Campaign Right Now! For more on SEO agency topics or SEO-related articles, you can read our SEO blogs here.
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