Is Hiring A SEO Agency Worth It in 2021?
Updated: Aug 30, 2021
What is SEO?
SEO or Seach Engine Optimisation is the process of ranking your website on the SERP of a search engine. In today's example, we're going to talk about how you can rank your website on the first page of Google's SERP with SEO.
Before we get started, you'll first need to understand that Google's unique selling point or USP for their search engine is their advanced algorithm (using over 200 factors) which effectively is the leading search engine in the world. Their algorithm is constantly updating to give a better user experience and therefore as SEO agencies, we have to adapt to these changes to stay on page 1 of Google.
To help to avoid common mistakes of SEO optimization, we've written this article for you to understand the basics, what to look out for, and also how to find the right SEO agency to work with in 2021.
Things to know about SEO:
On-Page SEO is the term used to describe any optimization for SEO done on your website. These include creating site-map planning for Google, creating quality content, and adding relevant keywords to your HTML source code is considered on-page SEO. As opposed to off-page SEO which refers to creating backlinks and other external signals which happen outside of your website, on-page SEO is the first step you should take when ranking your website on any search engine such as Google.
Off-Page SEO refers to any optimization to rank on page 1 of a search engine that happens outside of your website. This includes optimization for Google SERP such as a strong backlink-building strategy and content creation.
Technical SEO refers to setting up an SEO-friendly website for Google's algorithm to crawl through and determine the relevant keywords that you'd like to appear on when your potential clients are searching for. These emcompasses many items such as meta-tagging, analysis, keyword tracking, user interface, mobile responsiveness, and many more.
Methodology of SEO has 2 main types. These are mainly White-Hat SEO and Black-Hat SEO. White Hat SEO refers to organically boosting your website's ranking on Google's SERP within the guidelines of Google's Webmaster. This includes posting original and relevant content, domain authority (DA), meta tag, mobile responsiveness, and more. While Black Hat SEO is the method used to increases a website's rank on Google through unethical means that go against Google's terms of service. Black Hat SEO is most commonly defined as a disapproved practice that could increase a page's ranking in a search engine result page (SERP). These practices are against the search engine's terms of service and can result in the website being banned from the search engine. Black hat techniques include keyword stuffing, cloaking, and using private link networks amongst other guidelines set by Google's Webmaster.
To rank on page 1 of Google, your SEO agency needs to understand how to rank on Google Search in 2021, and also how to adapt to the new Google algorithm updates in order for your website to consistently rank above your competitors. If you're just starting out, we'd recommend you check out this article on an easy 4-Step Guide on SEO today! Once you've mastered that, try these 3-Simple Steps To Improve Your SEO Ranking.
Now before you hire an SEO agency, do take note that the differences in the SEO agency's approach might benefit or harm your campaign. So do choose wisely. We've also written an article about the difference in SEO methodology which I'd recommend you read first before hiring an SEO agency to work with on your campaign.
If you're keen on reading about how SEO can help businesses or if you are still unsure if your business is suitable to do SEO, you can read about how these companies used SEO to rank on page 1 of Google with Award-Winning SEO Agency Absolute Digital, and increase their online presence.
Case Study 1: Prive Clinic SEO Campaign
Case Study 2: Asia Top Investigation SEO Campaign
For more on SEO agency topics or SEO campaign-related articles, you can read our SEO blogs here.
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