Is My Website Google SEO Friendly?
Billions of people use search engines every day, but only less than 5% of them navigate past the first page of Google. Invest in your SEO strategy to design and develop an SEO-friendly website that Google will love.
No matter what industry you are in, your business is an online business, and your web page is your online brand image. People first search for products and services they need on the web.
SEO web design is a way of designing and developing websites to make them search-engine friendly. This means that Google and other search engines can shuffle each page on the website efficiently, analyze the content effectively, and index them in their database.
Only when they are indexed will search engines present the relevant websites to their users based on their search. The better the SEO strategies, the better the chance of ranking on the first page in search engine results.
What Is SEO?
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
Review of your site content or structure
Management of online business development campaigns
Expertise in specific markets and geographies.
Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Resources such as Search Console, the official Google Search Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.
Here are some basic guidelines to help you improve your website and search engine optimization so your website can rank higher on Google.
Based on Google's own SEO guidelines, Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide because they're essential ingredients for any web page, but you may not be making the most out of them.
You should build a website to benefit your users and gear any optimization toward making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics in this guide apply to sites of all sizes and types.
How To Design An SEO-Friendly Website That Ranks Well On Google Search
There are two primary parts to Google SEO web design strategies: on-page optimization and off-page optimization.
On-page optimization includes web SEO strategies that the website owner controls. These strategies play a crucial role in searching engines to crawl and understand your content.
On-Page Optimization Strategies:
Conducting keyword research, selecting the right keywords and topics, and using them in appropriate places on the page
Using title tags, header tags, image alt tags, and the meta description tag correctly
Creating a URL structure that is optimized for users and search engines
Creating an internal link structure, navigation, and information architecture that helps the search engines crawl the website effectively and efficiently and aligns with your user’s expectations
Creating great content that can be used to earn inbound links during off-page optimization strategies
Using multiple types of content such as images, videos, lists, and text
Creating a responsive website design that provides a great experience across devices
Designing a website that is visually appealing, represents your brand, and has a consistent look and feel
Off-page optimization refers to managing the execution of the marketing and amplification of a website. This management results in earning links and social media mentions that can increase your website’s authority, resulting in an increase in SEO rankings and traffic.
Off-Page Techniques Include:
Analyzing your competition to understand better what strategies they are using to rank in the search results
Using keyword-rich anchor text in your inbound links
Earning inbound links from websites that are considered authoritative by the search engines
Earning links to content deep within your website
White Hat and Black Hat Web SEO
SEO techniques can be divided into categories: white hat techniques, those that are acceptable by the search engines and are the recommended ways of improving rankings, and black hat techniques, which are deceptive and result in Google penalties or being banned by the search engines.
The strategies mentioned above are considered White Hat and add value to a website’s SEO, providing a great website design experience. In addition, they can increase rankings, traffic, and sales from Google and other search engines.
These Black Hat techniques were used in the past to achieve high rankings quickly. However, the search engines have updated their algorithms to detect such techniques and are constantly using machine learning to uncover additional spam techniques intended to manipulate the SERPs.
Hidden content and links
Use of the gateway and the mirror pages
Hiding links on your website
SEO Web Design Services Done Correctly
When SEO is done correctly and built into the web design process, SEO services will add value to the website experience by making the website search-engine friendly, a better user experience, and considerably helping businesses achieve their online marketing goals. If you need help creating an SEO-friendly professional website design, redesign, or a complete overhaul, please reach out.
To see if your current website is SEO-Friendly or not, you may contact Absolute Digital for a free SEO Audit Report. This report gives you a bird's eye view over your website's 'health' and checks for anomalies in SEO optimization so that you can zoom into areas for improvement.
About Absolute Digital SEO Agency
If you're trying to optimize your website for Google SEO, we'd recommend reading this article first to get started: 3 Ways To Improve Your Google SEO Campaign Right Now! For more on SEO agency topics or SEO-related articles, you can read our SEO blogs here.
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