💯 MUST-READ 👍🏻 2020 Digital Marketing Formula by Singapore Top SEO Agency I ☎️ Absolute Digital
Throughout the year, digital marketing agencies have come up with various strategies to help increase their client's digital presence. However, not all of these strategies can be applied to your business as some of which are purely biased to certain industries such as an e-commerce business. As the top digital marketing agency in Singapore and one of the fastest-growing digital marketing agencies, Absolute Digital is determined to help our clients find the most suitable effective digital marketing strategies to grow their brand online.
In this article, we will be covering the updated 2020 digital marketing strategies used by brands and digital marketing agencies to help businesses cope with the growing demand for products and services online, otherwise known as digital marketing.
1. Establish Your Target Audience
To make sure your brand has the highest ROI possible when running your digital marketing campaigns, you should always target prospects with the highest chance of showing interest and consideration for your products/services. Simply follow our Digital Sales Funnel tips to identify and understand your target audience and customise your digital marketing strategy to have the best chances of success. This is how we did it for one of our clients, Amanako Singapore.
2. Increase Visibility
The next step is to increase your visibility online so that your prospects can be reminded of your brand as often as possible to increase the chances of you selling something. Traditionally, this is done through email marketing. However, in 2020, this method has become so widely used that it is no longer the best nor most effective method. We recommend using Google's Display Network or GDN for short, to actively target and retarget your audience. Note: This method only works if you've done step 1 correctly.
3. Fine Tune Your Sales Page
Following our sales funnel principles, the next course of action after directing quality leads to your website or sales page is to optimise it to increase your ad campaign performance. Having people visit your website is no longer enough to consider an ad campaign "successful". These days, we want tangible results such as sales (conversion) or leads generation. By optimizing your web design, you are giving your brand the best possible chance to capture the attention of those quality leads you got from your campaigns. And unless you optimise your website, you will not be seeing results you set out to achieve in the first place because a poorly designed website or landing page is only acting as a bottleneck to your digital marketing campaign.
4. Build Quality Relationships
Once you have successfully managed to capture a new lead online from your digital marketing campaigns, you need to take care of these leads. To be honest, not every one of your prospect is going to immediately but something from you. This is where the importance of retargeting or remarketing comes in. The more time your prospect sees your marketing campaigns, the better chance they are at eventually buying your products/services. While it is almost impossible to determine when they will do so, you can increase your chances by creating customised content for the different target audience. In the long-run, this will build relationships with your prospects and at scale, this will eventually lead to successful branding.
5. Increase Your After-Sales Quality
The end goal is to convert these prospects into paying customers. Once you have achieved that, many businesses tend to forget that customer loyalty is equally, if not more, important than getting a new lead. Not only does quality after-sales service increase your brand's value, but it is also cheaper to maintain an existing customer than to acquire a new one. So once you have set up the perfect digital marketing campaign, don't forget to take care of your hard-earned customers with the proper after-sales service.
We sincerely hope you find these steps valuable to your business and if it has helped you in understanding how businesses marketing their brand online, please let us know in the comment section and leave us a like below. If you'd like to find read more articles just like this, you can check out our free resources page here.
Thank you for your time we really hope you've enjoyed this article. To contact a digital marketing expert, you can reach out to us at firstname.lastname@example.org or +65 8829 1290.
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